The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section then goes onto clearly defining what luxury is and stating the different industries found in the luxury market. The secondary research identified the use of five different marketing strategies in the luxury industry. A survey was then conducted in order to understand consumer s motivations for purchasing luxury goods and their beliefs values and view s on luxury products. Results showed that the majority of survey participants agreed there existed a difference between premium and luxury and that quality and craftsmanship are the biggest motivators for purchasing luxury goods. The survey was carried out worldwide but there was a greater focus on consumers from North America and Europe. Survey participants were categorized into three target groups: management students managers with high disposable income and regular luxury consumers. Based on the findings the author made recommendations for new entrants into the luxury industry according to each marketing strategy.

While, Japanese marketing strategies in world markets have attracted much attention in international business circles, they have received only secondary attention from researchers. Indeed, most studies into the competitive behaviour of Japanese firms have not identified marketing as a particularly significant factor in accounting for their overall success. By default, therefore, researchers have failed to provide information and insight into an area which is recognised as crucial to efficient performance. The aim of this study was to gain an insight into the role marketing plays in affecting the competitive position of Japanese firms in the British market. In particular, the research focused on the overall approach of Japanese companies to the marketplace, the process by which they identify and bring products to the market and their view towards the 1992 single European market. Care has been taken in describing and explaining the competitive behaviour of Japan's companies in order t o achieve a fair analysis of the contribution of marketing to their overall strategy. In doing so, it is hoped that a more analytic and less subjective outcome will be of value and interest to the Western business community. Based upon the literature review which documented the positive role of marketing in competitive success, analysed the factors that contributed to Japan's success in world markets and highlighted the specific role played by Japanese marketing strategies in achieving such results, a set of hypotheses were developed and tested. The field research was carried out during October/November 1989 following a series of five personal interviews with managing directors and senior marketing staff in August 1989 to pilot test the questionnaire. Questionnaires were despatched addressed in person to the managing directors of Japanese companies operating in Britain. The subsequent analysis is based upon a total sample of 57 companies operating in the U. K. -a substantial proportion of the total (63%). The broad findings emerging from this research present few surprises. Japanese companies do not seem to suffer from a 'sales orientation', 'production orientation' or 'finance orientation' as opposed to a marketing orientation. The in-roads being made into the British market are based by and large on a strategy aimed at satisfying customer needs and wants. Japanese companies saw their strengths in placing emphasis on research and engineering and bringing the right product to the market quickly and decisively. As far as 1992 is concerned, Japanese companies indicate that they will be fighting aggressively to hold onto their market share. They also anticipate increased competition coupled with a necessity to know and serve the market better.

The three marketing strategies, buying a put option, cash sale at harvest, and cash sale in June after December harvest, are simulated for six representative irrigated and dryland cotton farms in West Texas. Each marketing strategy is ranked using the net cash income probability distribution for the representative farms using stochastic efficiency with respect to a function (SERF). SERF rankings were consistent across dryland and irrigated farms. The buying of a put option was found to be the marketing strategy that produced the highest certainty equivalent (CE) for normal risk averse decision makers. Cash sale at harvest followed by cash sale in June marketing strategies were ranked second and third, respectively. A sensitivity analysis increased the national baseline price used in the model by 45 percent. Cash sale at harvest then consistently became the highest ranked marketing strategy followed by buying a put option and then cash sale in June. The research found that if a strike price and premium that covered the production costs of the representative farm was available during the pre-harvest period, the decision maker may have the ability to increase utility by hedging with the put option.

The study adopts literature review and questionnaire investigation methods to explore current practice, effectiveness, obstacles, solutions of educational marketing of elementary schools, and offers some suggestions to people who will apply it. Besides, the subjects of this study, with sample size of 595 subjects and 498 valid are selected from the principals, assistant principals and teachers at elementary schools. Data of this study was analyzed by means of statistical package of SPSS software. The conclusions of this study were as follows: 1. The elementary schools personnel all approve the establishment of specific personnel or unit to do the marketing. 2. The major emphasis of the elementary schools marketing was follows in order: "characteristic of school learning environment ", "performance of student¡¦s lives habit education " and " characteristic of school curriculum ". 3. The main targets of promoting are student¡¦s parents, community residents and students. 4. Elementary school marketing promotion measures vary, including "holding the PTA reception meetings, communicating with the parents "which were mostly used; "holding marketing workshop for educators" was rarely used. 5. Among the marketing strategies, the mostly used one was the promotion strategy , the least one was the place strategy. 6. The result of school marketing strategic implementation is good, the promotion strategy is the best, whereas the place strategy is the worst. 7. There were some effectiveness of practicing marketing strategies at elementary schools, but the degree was not very high, and still needed to improve. 8. The large-scale schools and the schools in Kaohsiung city had been rated the highest in promotion strategy implementation, the implementation result was also the best. 9. There are many obstacles to practicing educational marketing at elementary school. Among them, the most serious one was that lacked the funds, the personnel and the sole responsibility unit of educational marketing. 10. The degrees of solving the obstacles were not used very often. Among these, the mostly used one was the public relation with the community for marketing, the least one was being established sole responsibility organization to be responsible to educate the marketing the work asking for professional companies to help. 11. For elementary school staff, the degrees of understanding educational marketing concepts and its ways were not very high, it stays to the middle degree.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of research into publishing and bookselling on an ongoing basis, nevertheless, both are relatively new research areas, and bookselling is particularly underdeveloped. It would appear that research in the field of bookselling has yet to be examined in an academic context. With specific respect to the development of a comprehensive understanding of consumer responses to bookshop marketing, the research is original, timely and useful, and builds upon the foundations of existing research, as detailed above. The mixed-method approach adopted in this study enhanced the level of triangulation possible, with interviews, surveys and focus groups serving to consolidate and support sets of results. This empirical research has uncovered rich source material from consumers both online and offline, revealing complex responses to traditional and online bookselling environments. Key original findings include: the widespread perception of homogeneity across chain bookshops by consumers; the presence of a coffee shop can enhance the concept of the bookshop as a social space and that consumer behaviour online was found to tend towards linear, goal-oriented book buying, whereas traditional book shopping tends to be much more about browsing, and have a serendipitous quality to it. The research has developed a comprehensive understanding of the approaches to marketing taken by chain booksellers, but more especially, the range of consumer responses and behaviour in both traditional chain and online bookshops. It has built upon the existing scholarly material available in these fields, as well as extending and developing research in the new academic field of bookselling. There is considerable scope for further investigation in both traditional and online bookselling, as outlined in the Conclusions chapter, building on the findings emerging from this research.

Konkurrensen inom klädbranschen är hård och det finns många stora aktörer på marknaden. Småföretag har begränsade resurser till skillnad från de stora aktörerna, det blir därmed viktigt för dem att använda sig av kostnadseffektiva metoder för att kunna nå ut till kunderna. Marknadsföring är en avgörande del när det gäller överlevnad och expandering. Många aspekter spelar in när det handlar om företagens framtid, allt från hur man positionerar sig till hur effektivt man använder sig av marknadsföringsmixen. Det gäller att synas och att få kundens uppmärksamhet samt få kunderna till återköp. Vet inte din specifike kund att din produkt finns är det mycket enkelt – den existerar helt enkelt inte för konsumenten.Vi har undersökt, analyserat och jämfört olika marknadsföringsstrategier samt tittat på hur utvalda modeföretag tillmpar dessa i sin verksamhet idag. Därefter jämförde vi dem med varandra och med den teori vi tagit fram. Detta för att se likheter och skillnader hos företagen och mellan teorin och empirin.Vi hoppades med detta arbete kunna använda oss av våra teoretiska kunskaper vi fått genom vår utbildning och att tillämpa dessa på bästa sätt i studien.Competition within the clothing industry is intense and there are many big players on the market. Small companies have limited resources, unlike the big players, it is important for the small companies to use cost effective methods to reach out to their customers.Marketing is a crucial part in the survival and expansion. Many aspects come into play when it comes to companies' future, everything from how to position themselves to how they make use of the marketing mix in an effective way. You have to be seen and get customer's attention in order to get the customers to purchase. Doesn’t your specific customer know that your product exist, it is very simple - it simply do not exist for any consumer. We have examined, analyzed and compared various marketing strategies and how fashion companies apply them in their business process today. Then we compared them with each other and with the theory we have developed to see the similarities and differences among firms and between theory and empiricism.We hoped that our theoretical knowledge that we have gained through our education could make use for the research project, and that we can apply them in every step of the process. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning

<p>Our study deals with the concept of regional trade blocs or open borders </p><p>(Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The </p><p>purpose of our study is to analyze the regionalization concept as company point </p><p>of view and then its impact on the marketing mix strategies of a company </p><p>operating in Nordic Region. To get the appropriate data for this, we studied a </p><p>telecommunication company based in Norway and operating in Denmark and </p><p>Sweden as well. We adopted the inductive approach and case study method, </p><p>and our study is based on our research findings, on the basis of which we </p><p>developed our own model. The model discusses certain variables and factors </p><p>which influence the marketing mix decisions of the company. </p><p>The study results show that company felt the reality of open market and </p><p>trying to get the advantages of this opportunity by modifying or reorganizing its </p><p>marketing mix strategies according to the open market conditions. Innovation and </p><p>product development according to the customer demands in different markets </p><p>forced the company to take attention about their product line and product </p><p>components. Competition in local and regional market forced the company and </p><p>they based their price strategy on competition so competition became a driving </p><p>force for the company’s price strategy. Open borders gave a number of </p><p>alternatives to position the products and Telenor is using different distribution </p><p>channels which vary from market to market and country to country. Company </p><p>adopted trans-border strategy for the easiness of their end consumers and used </p><p>different brand names in different markets but with single logo at all.</p>

Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of which we developed our own model. The model discusses certain variables and factors which influence the marketing mix decisions of the company. The study results show that company felt the reality of open market and trying to get the advantages of this opportunity by modifying or reorganizing its marketing mix strategies according to the open market conditions. Innovation and product development according to the customer demands in different markets forced the company to take attention about their product line and product components. Competition in local and regional market forced the company and they based their price strategy on competition so competition became a driving force for the company’s price strategy. Open borders gave a number of alternatives to position the products and Telenor is using different distribution channels which vary from market to market and country to country. Company adopted trans-border strategy for the easiness of their end consumers and used different brand names in different markets but with single logo at all.

E-mail is changing direct marketing. A rapidly maturing set of permission e-mail marketing technologies is profoundly impacting the way companies market to their customers. Lifelong learning will be essential for everyone as we move into the 21st century and it has to be made accessible to all. Education and training systems also must play an important role. As the world moves increasingly to knowledge-based economies and societies, the emphasis given to this goal is not only right, but also it must be reinforced. In this study, we¡¦ll discuss the current situation of educational training services applying permission e-mail marketing in Taiwan. Therefore, the paper provides a good direction for researchers in e-mail marketing. Furthermore, educational training services can apply e-mail marketing strategies easily and gain benefits from them.

The contraction and real estate business has played an important role for the national economic in these thirty years in Taiwan and it develops the relative business prosperously as well. After several high peak cycles the contraction and real estate business was treated as the high profit business but now it¡¦s not as well fortuned as the old days because of the impact of economy deflation and the over surplus of houses. According to the special localization characters and the growth of population to increase the supplied volume as usual, it remains the survivable space for the contraction enterprises. The winner will belong to the one who can be familiar with the market, to build the creative products and to execute the suitable marketing strategies. The main thesis is to discuss the marketing strategies for the contraction companies under the deflation economic environments and the research is used by the case study methodology to estimate how to use the advantages of marketing strategies to develop the contraction and the real estate business via interviewing the famous six companies in the southern area of Taiwan. The researches uses the SWOT analysis methodology to survey the main helpful elements such as the bosses are able to run his company by the strength ability, to improve his weakness, to grasp the opportunities fully, and to overcome the threat of the surroundings. The researcher uses the 4Ps elements, such as product, place, price and promotion to elements to analysis how to execute the marketing strategies effectively and efficiently. Under the marketing oriented, the thesis concludes how to define and mark the target market properly. The researcher, who is the owner of one of the contraction enterprises, really hopes to do the research to do something for the practical and learning science fields.