¡@Recently, with the speedy pace of upcoming WTO negotiation, import tariff imposed on rice become inevitable. Thus, agriculture in Taiwan has been trapped by the depression atmosphere caused by WTO negotiation. How to make rice industry in Taiwan enjoy a clear business climate and bring with revival development opportunities under globalization is really a critical issue worthy of our concern. ¡@¡@This research is not only aimed to insightfully understand the impact on rice industries in Taiwan after WTO entry but also intended to explore whether the promoted agriculture policies can reach profit goals set by farmers, enhance the competence of local rice and establish marketing outlets under open rice markets. Thus, this research is designed with questionnaires based on SWOT analysis structures. Also, through questionnaire surveys and in-depth interview on farmers and personnel from farmers' association, it is aimed to delineate what impact and challenge (menace) will affect local rice industries after Taiwan's WTO entry. Also, the possible breakthrough opportunities and development to improve the competence of local rice products, together with insightful knowledge on the advantages of natural environment and human culture conditions on Kaohsiung and Pingtung regions are also explored. ¡@¡@Research results indicate that aging farmers show less cognition to advantages, disadvantages and opportunities than that of younger farmers. The employees' cognition to advantages and disadvantages from farmers' associations is stronger than that of amateur or professional farmers. The respondents in Pingtung regions show stronger cognition to advantages and disadvantages to that of respondents on Kaohsiung regions. Higher-educated farmers show stronger cognition to opportunities. Families with higher income show stronger cognition to disadvantages. Finally, based on results from questionnaire surveys and in-depth interview, the suggestion is proposed to solve the possible influential issues on rice industries after Taiwan's WTO entry. It is expected through this research; the issues from the stakeholders in rice industries can be clearly highlighted with beneficial reference for governmental agencies, farmers and scholars to put forward production and marketing strategies in rice industries under WTO.

Facing the impacts of market transformation, low birthrate and transition of the educational system, the Private Higher Technical and Vocational Education needs to innovate and to establish the marketing strategies for sustainable operation. Meanwhile, the educational institutions need to recognize the students as customers and to develop marketing strategies based on the students¡¦ needs and values. Architecture integrating with interior design has become an oncoming market and industry followed the environmental transition and human life quality. The education of architecture and engineering has progressively transformed into the concept of interior and spatial design, and the source of students for architecture of higher technical and vocational education has been oriented to the fields of commercial design and industrial design. This study was to establish the marketing strategies focused on a case of Department of Architecture and Interior Design in ChengShiu University. The research procedure of this study following by the Porter and SWOT analysis including¡G1) establishing the 3 main principles including the school¡¦s ¡§branding¡¨, department¡¦s ¡§products and service¡¨, ¡§vision supply¡¨ based on literature and document review¡F2) scholar and expert opinion survey by the ways of unstructured-direct interviews to establish 18 strategies¡F3) ranking the strategies by the ways of sampling questionnaire. After the statistics and analysis of 335 responding questionnaires by SPSS for Windows 10, the students generally had higher effect on the principle of ¡§vision supply¡¨ including the strategies ¡§creating the opportunities of jobs and advance study¡¨, ¡§alliance with industry¡]supplying part-time and practical training¡^¡¨ and ¡§ counseling for professional certification and national examination¡¨. They had lower effect on the principle of school ¡§branding¡¨. The marketing strategies via this approach would be focused on the ways of vision planning, employment, curriculum and faculty to meet the students¡¦¡]customers¡¦¡^ needs and to create their values. Therefore, the motive for sustainable operation of the department of architecture and interior design is to establish unique ¡§products¡¨ and ¡§services¡¨ based on the students¡¦ need and to create the vision for students.

<p><strong>Purpose: </strong> To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.<em> </em></p><p><strong> </strong></p><p><strong>Background: </strong>The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.</p><p> </p><p><strong>Problem: </strong>Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix, but there are no recognized studies that provide guidelines on how to green the marketing mix.</p><p> </p><p><strong>Methodology: </strong>The data collection consists of several semi-structured interviews with employees from different departments. The authors interviewed employees from three subsidiaries from different parts of the world – Scandinavia, North America and the Balkans.</p><p><strong>Conclusions: </strong>Through the case of the Rockwool Group the authors have explored how to green the marketing mix. This has shown that product, place and promotion have several factors that can be greened. However, this specific case study only shows how prices set a premium are greened. Another case focusing on standard prices can provide further suggestions to green the price.</p>

Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. Moreover, the researchers realized that the secondary data can give us the general overview for this market. The theoretical framework is based on “Marketing Plan for Service Business” book by Malcolm McDonald. This framework illustrated the outline of marketing planning process for service organizations which consisted of four phases: establishing the strategic context; conducting the situation review; formulating marketing objectives and strategies; allocating budgets and devising a detailed first-year implementation plan. However, the phase of formulating marketing objectives and strategies will be focused. Conclusion and Recommendation: As the rapid growth of wedding market in Thailand, many companies would like to take the opportunity to gain the market value. Amari Atrium Hotel is known as the wedding venue provider also would like to be in this market that comes with the new form, providing full wedding service or one stop service. In order to compete with the existing rivalries, the hotel should have sustained marketing objective and strategies toward their target customers. Since the full wedding service is considered as the services development for Amari Atrium Hotel; therefore, the marketing objective is to promote one stop service about value added and benefit of this new service to target audience in order to increase sales volume by 10 percent in one year. Moreover the created marketing strategies are compatible with this marketing objective in order to archive the objective. The specific approach for marketing strategy in each element of the marketing mix will be explained in the recommendation part.

This Master‘s Work is aimed to analyse the theoretical and practical aspects of forming the marketing strategies. The theoretical part includes summaries of Lithuanian and foreign authors’ works; it also reveals the essence of stages while forming the marketing strategies. Each stage of marketing strategy formation, including the whole process of marketing, is thoroughly analysed and presented. The goal of the main part of this work is to present the marketing strategy formation model of the enterprises which deal in building products. The ideas are based on the analysis of external and internal environment as well as on the results of qualitative and quantitative research.

Even a well planned marketing strategy may fail if a country or region goes through a rapid business decline. As consumers' income drops, they must shift their spending patterns. They may have to simply do without some products. By carefully studying the environment, marketers can adapt their strategies to meet market place challenges and opportunities. This generally means adapting the marketing mix and/or changing the target markets. However, the response of marketing managers to recession depends on how they perceive its meaning and impact on their businesses. The purpose of the study was identified to be the determination of managements' perception of and response to economic recession by measuring (1) the meaning of the economic recession to marketing managers; (2) the impact of this recession on marketing decisions; and (3) the resultant adjustments in marketing strategy and action. Primary and secondary data was gathered through literature review and empirical research, respectfully. Data collection consisted of a structured questionnaire to serve as guideline for the follow-up interviews. A total of ten marketing managers participated in the qualitative interviews. These managers were selected by means of a non-probability sample. The recent recession has seen South Africa's real GDP growth slowing to 3% with unemployment rate increasing slightly to 23.6%, manufacturing production falling by contraction of 17.2% whilst the year-on-year CPI inflation rate was 8.1% in January 2009. These foregoing show how severe the recession has been. All interviewed respondents reported price competition to have been fierce during the recent economic recession. In their quest to minimise the effects of the economic downturn, companies adjusted their sales volumes and improvised their marketing spent by using more of company websites and e-mail marketing to keep customer informed of the product or service offerings available. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.

Even a well planned marketing strategy may fail if a country or region goes through a rapid business decline. As consumers' income drops, they must shift their spending patterns. They may have to simply do without some products. By carefully studying the environment, marketers can adapt their strategies to meet market place challenges and opportunities. This generally means adapting the marketing mix and/or changing the target markets. However, the response of marketing managers to recession depends on how they perceive its meaning and impact on their businesses. The purpose of the study was identified to be the determination of managements' perception of and response to economic recession by measuring (1) the meaning of the economic recession to marketing managers; (2) the impact of this recession on marketing decisions; and (3) the resultant adjustments in marketing strategy and action. Primary and secondary data was gathered through literature review and empirical research, respectfully. Data collection consisted of a structured questionnaire to serve as guideline for the follow-up interviews. A total of ten marketing managers participated in the qualitative interviews. These managers were selected by means of a non-probability sample. The recent recession has seen South Africa's real GDP growth slowing to 3% with unemployment rate increasing slightly to 23.6%, manufacturing production falling by contraction of 17.2% whilst the year-on-year CPI inflation rate was 8.1% in January 2009. These foregoing show how severe the recession has been. All interviewed respondents reported price competition to have been fierce during the recent economic recession. In their quest to minimise the effects of the economic downturn, companies adjusted their sales volumes and improvised their marketing spent by using more of company websites and e-mail marketing to keep customer informed of the product or service offerings available. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

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In today’s highly competitive environment, an imperative to the success and survival of hotels is an understanding of their competitive standing. This article describes and illustrates the application of a tool, Extended Quadrant Analysis (EQA), that can aid hoteliers in conducting competitive analysis. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: docdelivery@haworthpress.com Website: http://www.HaworthPress.com.