The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.

The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.

This research in the field of History, Theory and Criticism of Art with an emphasis on Art and Technology, aims a theoretical and practical study of virtual galleries from contemporary art to cyberspace. It aims to understand the functions of the galleries and the role of the gallerist as entrepreneur / strategist for the art market. In this study are selected six art galleries - all Brazilian and distinct characteristics - which can contribute to the recognition methods to choose exclusively online environment or act between physical and virtual environments. According to the data found, all virtual galleries seek legitimacy through the interested public, collectors, and other art dealers are made up of expository and informative environments, but only a few follow with e-commerce. / Esta pesquisa no campo da História, Teoria e Crítica da Arte, com ênfase em Arte e Tecnologia, tem como objetivo um estudo teórico das galerias virtuais, a partir de questões pertinentes à arte contemporânea e ao ciberespaço. Visa compreender as funções das galerias e o papel do galerista enquanto empreendedor/estrategista para o mercado da arte. Neste estudo são selecionadas seis galerias de arte todas brasileiras e com características distintas que podem contribuir para o reconhecimento das estratégias dos galeristas que optam por trabalhar em ambiente exclusivamente online ou atuar simultaneamente em ambientes físicos e virtuais. De acordo com os dados encontrados, todas as galerias virtuais buscam legitimação através do público interessado, dos colecionadores e dos demais galeristas, estão constituídas de ambientes expositivo e informativo, mas apenas algumas seguem com e-commerce.

La era del plus digital nos proporciona un espacio en el cual nosotros podemos controlar y manejar bitácoras relacionadas a afinidades o trabajo. Asimismo, debido a las redes sociales y a su rol en la cultura actual, los artistas cuentan con más ventanas de exhibición en las cuales sus trabajos pueden ser vistos por una mayor cantidad de personas con intereses relacionados al arte y a la cultura. Sin embargo, hay galerías virtuales que se enfocan en mostrar al mundo el trabajo de mujeres y más aun de aquellas que comienzan en el mundo artístico. Esto representa un nuevo e interesante giro con enfoque de género, que motiva una revisión puesto que la posición de las mujeres en el mundo del arte se ha visto obstaculizada a lo largo de los años. En este documento se analizarán los procesos y dinámicas de cuentas latinoamericanas relacionadas al arte y difusión. Luego, se abordarán los retos y procesos por los que atraviesan las administradoras bajo su discurso feminista. / The era of the digital plus provides us with a space in which we can control and manage blogs related to affinities or work. Likewise, because of social networks and their role in current culture, artists have more exhibition windows in which their works can be seen by a greater number of people with interests related to art and culture. However, there are virtual galleries that focus on showing the world the work of women and even more of those who start in the artistic world. This represents a new and interesting turn with a gender perspective, which motivates a revision since the position of women in the art world has been hindered over the years. This document will analyze the processes and dynamics of Latin American accounts related to art and diffusion. Then, the challenges and processes that administrators go through under their feminist discourse will be addressed. / Trabajo de investigación

Moda Store, es una galería virtual donde se puede encontrar diversas tiendas independientes de emprendedores peruanos que comercializan ropa en general. Este modelo de negocio se desarrolla a través de una plataforma E-Commerce, siendo una opción de ingreso de dinero en medio de la pandemia, donde se incrementó la tasa de desempleo de manera exponencial lo que llegó a ser una tema bastante sensible para cualquier trabajador que necesitaba cubrir la canasta básica familiar; asimismo, esta alternativa de emprendimiento es bastante atractiva para las personas debidamente formalizadas que cuentan con RUC aún sin contar con una experiencia en ventas, ya que el modelo de negocio es muy económico en comparación con las tiendas físicas, donde el dueño del negocio tiene que considerar costos de alquiler, servicios, garantía, mantenimiento, personal de ventas y todas las estrategias que pueda implementar para poder impulsar la venta de sus prendas. Moda Store, se desarrolla teniendo como una gran oportunidad el incremento del uso de celulares inteligentes o smartphones en medio de un contexto actual donde la tecnología se vuelve cada vez más necesaria; asimismo, la practicidad que busca el consumidor habitual que presenta un estilo de vida ajetreado, producto de la recargada agenda de actividades y; además, el cooperativismo, ya que en muchos aspectos la inversión para el crecimiento del negocio se vuelve compartida con otros emprendedores. Este modelo de negocio como plataforma virtual no incurre en exorbitantes inversiones para poder ponerlo en marcha, ya que sus procesos en general se desarrollan en servicios. / Moda Store is a virtual gallery where you can find various independent stores of Peruvian entrepreneurs that sell clothing in general. This business model is developed through an E-Commerce platform, being an option to enter money in the midst of the pandemic, where the unemployment rate increased exponentially, which became a very sensitive issue for any worker. that you need to cover the basic family basket; Likewise, this entrepreneurial alternative is quite attractive for duly formalized people who have RUC even without having a sales experience, since the business model is very economical compared to physical stores, where the business owner has to consider rental costs, services, warranty, maintenance, sales staff and all the strategies you can implement to boost the sale of your garments. Moda Store, is developed having as a great opportunity the increase in the use of smart phones or smartphones in the midst of a current context where technology is becoming more and more necessary; likewise, the practicality sought by the regular consumer who presents a busy lifestyle, product of the busy schedule of activities and; in addition, cooperativism, since in many aspects the investment for business growth becomes shared with other entrepreneurs. This business model as a virtual platform does not incur exorbitant investments to be able to start it up, since its processes in general are developed in services. / Trabajo de investigación