This study examines the attitudes and opinions of ALS patients toward mass messages about their condition. Six focus groups of ALS patient support groups viewed and responded to public relations messages, charity advertisements, and a news story. Results suggest that mass messages remind participants of the need for public ALS awareness. Participants also said they shared in the narratives and identify closely with the characters in the messages they viewed, and participants expressed concern with disease depictions. These concerns included a tension between positive and realistic portrayals, identification of message inaccuracies, and a desire for more specific disease information. The ALS disease as it relates to mass communication has not yet been explored in scholarly literature. This study highlights the importance of the thoughts and opinions of ALS patients toward mass communication about their disease, and it provides a rich understanding of the participants' desires for their disease experience to be recognized and understood.
| Identifer | oai:union.ndltd.org:USF/oai:scholarcommons.usf.edu:etd-4388 |
| Date | 01 January 2011 |
| Creators | Kuhn, Kamden |
| Publisher | Scholar Commons |
| Source Sets | University of South Flordia |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Graduate Theses and Dissertations |
| Rights | default |
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