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This thesis examines contradictory stereotypes navigated by Latina celebrities within dominant representations of Latina identity. On one hand, Latinas are represented as traditional and family-oriented and on the other hand are understood as exotic and hypersexual. I argue that the marketing and content of cookbooks by Eva Longoria and Gloria and Emilio Estefan serve to perpetuate dominant stereotypes about what it means to be/cook/eat Latina, which limits the possibilities for relating to food and creates a narrative of a static, homogenous Latina identity. By performing rhetorical analysis of cookbooks by Eva Longoria and Gloria and Emilio Estefan, I illustrate the ways in which the cookbooks function to legitimize both the ethnic authenticity of the celebrity author and of the cuisine itself.

The aim of this thesis is to describe Western images of China by focusing on media representations of Chinese attempts to invest in Saab. Theories of media representation, orientalism, racialization and stereotype are applied and used in the qualitative discourse analysis in order to find out if there are orientalist and racialized stereotypes in the material. The findings show that there are orientalist stereotypes and racialized stereotypes presented in the material. The analysis also sums up that China is a country whose people are represented to be adaptable and to have amazing productivity, since China has cheap labor power and lax labor law. Furthermore, China is represented as a country whose financial power is strong and solid, Western media characterizes China as a threat. Moreover, Chinese negotiators who went to Sweden to negotiate not only are represented as full of ambitions, but also they are seen as the saviors for Western companies which are on the verge of bankrupt. This thesis contributes to the literature by filling the gap about the Chinese attempts to invest in Saab, which is characterized by Western media.

By conducting both qualitative and quantitative analysis of data from interviews and game content, I examine representations of race, gender, and sexuality in contemporary video-game narratives. I use data from interviews to show how they view their representations in this medium and to set categorical criteria for an interpretive content analysis. I analyze a sample of top-selling narrative-driven video games in the United States released from 2016-2019. My content coding incorporates aforementioned interview data as well as theoretical-based and intersectional concepts on video game characters and their narratives. The content analysis includes measures of narrative importance, narrative role, positivity of representation, and demographic categories of characters, though the scale of this study may not allow for a full test of intersectional theory of links between demographics and roles. Interview and content analysis results suggest an overrepresentation of white characters and extreme under-representation of non-white women. / I examine representations of race, gender, and sexuality in contemporary video-game narratives. I use data from interviews to show how people view their representations in video games and to set a guide for analyzing the games themselves. I analyze a sample of top-selling narrativedriven video games in the United States released from 2016-2019. My content coding incorporates aforementioned interview data as well as theoretical-based and intersectional concepts on video game characters and their narratives. The content analysis includes measures of narrative importance, narrative role, positivity of representation, and demographic categories of characters, though the scale of this study may not allow for a full test of intersectional theory of links between demographics and roles. Interview and content analysis results suggest an overrepresentation of white characters and extreme under-representation of non-white women.

Media representations of diverse groups in Canadian society have been shown by researchers to influence their individual and collective sense of well-being and by inference their welfare (Fleras, 2012; Henry & Tator, 2002; Gist, 1990). Nevertheless, mainstream media continue to be racially and/or sexually biased in their representation of minority groups, especially racialized minority and Aboriginal women. Although efforts have been made by the government and various interest groups to promote the tenets of equality, impartiality and objectivity as advocated in the Multiculturalism Act of 1988, Canadian broadcasting Act and the Employment Equity Act, media bias persists. Existing research exploring media representation of diverse groups in the political sphere has not been very thorough. The myopic focus on either the gender or race of candidates and their campaign activities en-route to political offices, offers limited analysis of the intersected identities of office holders in terms of their race/ethnicity and gender. Given the centrality of Parliament in formulating and upholding the tenets of social democracy in Canadian society, this study aims to address this gap by interrogating media representations of women with multiple targeted identities in the Canadian 41st Parliament – specifically the House of Commons. Through Critical Discourse Analysis (CDA), this study examines mainstream and ethnic media representations of racialized minority and Aboriginal women MPs relative to their white counterparts in order to evaluate bias in these portrayals. In addition, the portrayal of racialized minority and Aboriginal women MPs in mainstream and ethnic newspapers are compared to highlight their convergences and divergences. The study’s findings reveal that while gender biased representations cut across both mainstream and ethnic media, ethnic media offer more positive portrayals of racialized MPs and their communities relative to mainstream media. The study also reveals that gender and race are not independent axes of oppression but operate simultaneously to compound oppressive misrepresentation of racialized minority women.

After the attacks in Paris on November 13th 2015, the movement Anonymous has declared a cyber war to terrorist group ISIS that claimed responsibility for these attacks. According to Klein (2015) Anonymous has earlier been framed by the news media as malicious prankster, because their choice of targets did not align with western standards. However, ISIS can be seen as a common enemy of the West. As such, what is the effect of this newly chosen target on the representation of the movement in the media? Departing from this question, this thesis aims to research whether the attributes in use to represent Anonymous in the news media have normatively changed due to the taking on of a common western enemy. In fulfilling this aim, 21 articles published before and 21 articles published after the public declared war on ISIS on November 13th have been analysed based upon second level agenda setting theory. Focus is placed upon the attributes that describe Anonymous in the news media agenda and how these normatively evaluate the movement. In doing so, findings of this analysis present a change in the evaluation of the movement towards a more positive depiction.

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This study looks at how media representations change regarding Somalis in Minneapolis, Minnesota, USA, under the course of a project called “I AM A STAR for Somalia”, launched in April 2011. A quantitative content analysis of print media is employed, concentrating on factors such as actors, subjects, patterns of quoting, involvement and article prominence. Various studies are used as a foundation, including Teun Van Dijk (1991), which introduce and explain theories such as Ideology and Racism, Agenda Setting, Minimal Effects and Integration. Ultimately, the analysis reveals a change in media portrayals correlating with the I AM A STAR project; Somalis are portrayed in roles and stories which normalise their representation in the year following the launch. In the second year, however, these positive effects are not as apparent.

Many Chinese car companies have attempted to invest in and purchase famous Swedish companies, which attracted a lot of attention of the media, particularly in Sweden and America. The investment is a complex transaction when companies from two countries are involved and are much different. This difference is the starting point for this study. This thesis aims to analyze the image of China in Swedish and American media. The study suggests that the representation of China in three newspapers is deeply rooted in ideology. Theories on media representation are applied and used in a qualitative analysis in order to present how the image of China is constructed. Through analyzing the twenty-five selected samples to explore how the media understood the Saab event and how they understood Chinese financial power. The main theoretical concept of the thesis is ideology, which is used to analyze the potential meanings of the Swedish and American notions of China. The findings show that both positive and negative images of China were portrayed by Swedish and American media. Furthermore, Chinese political leaders played an important role in the economic activity were also a central theme.

This study uses content analysis of newspaper articles and athlete biographical/autobiographical sources to examine the constructions of masculinity of male and female athletes at the 2008 Paralympic Summer Games in Beijing, China. Based on the socially constructed tension between disability and masculinity and the connections between sport and masculinity, this study sought examples that support or challenge the portrayal of Paralympic athletes in hegemonic masculine terms. This study finds that in the majority of cases, both sets of data sources reflects and/or reinforces the association between sport and hegemonic masculinity. This public display of masculinity indicates the athletes’ attempt to attain mainstream acceptance and legitimacy as “real” athletes as much as it does a rejection of a collective disability identity. The few instances of rejection and reformulation of masculinity come from examples in which the realities of living with impairments are insurmountable barriers to attaining hegemonic masculinity.