The aim of this study was to examine young adults media behaviors during the times of the covid-19 pandemic. Qualitative interviews were conducted with five men and five women studying at Linnaeus University in Kalmar. The theoretical framework used are Uses and Gratification and New media theory. The result shows that the young adults have increased their screen time, which is a direct effect of the fact that they are spending more time at home due to home education through zoom. Another conclusion is that the screen time has increased due to not being able to meet up with friends as they did before covid-19. Therefore their social needs are being filled with the use of social media and communication media such as zoom and facetime. It’s not a change persey, it’s more of an amplified use.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-104428 |
| Date | January 2021 |
| Creators | Anton, Fastmarken, William, Khrinde |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0021 seconds