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Previous issue date: 2017-05-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A presente pesquisa tem como objetivo geral identificar a rela??o entre as vari?veis
que favorecem o desempenho organizacional das startups brasileiras. Isso se torna
vi?vel devido ? din?mica no ambiente externo, o surgimento de novas tecnologias ou
transforma??es nas prefer?ncias dos consumidores, que exigem das organiza??es
agilidade interna para antever esses cen?rios e responder a eles em velocidade
compat?vel. Para atingir o objetivo proposto, a pesquisa foi desenvolvida com as
startups associadas ? Associa??o Brasileira de Startups (ABStartup). A coleta de
dados foi realizada por meio do instrumento survey, composto por 17 quest?es, de
maneira auto administr?vel e online, com a participa??o de 166 startups, de diversas
regi?es do Brasil. Evidenciou-se que as startups brasileiras est?o, em sua grande
maioria, localizadas em S?o Paulo, atuando em Pesquisa e Desenvolvimento e
iniciaram suas atividades em 2015. Os resultados dos indicadores apresentaram que
as startups possuem alto n?vel de orienta??o para o mercado, de inovar em produtos
e de desempenho organizacional. Observou-se que os empres?rios,
majoritariamente, concordam moderadamente com as proposi??es, e aumentaram
menos de 10% em rela??o ao desempenho organizacional. Quanto ? an?lise com a
Modelagem de Equa??es Estruturais, identificou-se que a orienta??o para o
mercado, apesar de importante para as startups, n?o influencia no desempenho
organizacional. Por outro lado, essa orienta??o tem relev?ncia para a capacidade
inovativa de produto. E o desempenho organizacional ? influenciado pela
capacidade inovativa de produto. Diante disso, o estudo contribuiu no sentido de
validar um modelo com as startups brasileiras, o que auxiliar? as empresas j?
existentes e as futuras, para a redu??o da mortalidade precoce dessas startups. / The present research seeks, as it main objective, to identify the relationship between
the variables that favor the organizational performance of Brazilian startups. This
becomes critical given the dynamics in the external environment of organizations, the
emergence of new technologies and the transformations in consumer preferences,
which all combined, requires the organizations to have internal agility to foresee
these scenarios and respond to them at compatible speed. To achieve the proposed
goal, the research was developed with startups associated with the Brazilian
Association of Startups (ABStartup). The data collection was done through a survey,
composed of 17 questions, in a self-managing and online way, with the participation
of 166 startups from different regions of Brazil. It was evidenced that the Brazilian
startups are, in the great majority, located in S?o Paulo, acting in Research and
Development and began their activities in 2015. The results of the indicators showed
that startups have a high level of market orientation, product innovation and
organizational performance. The majority of entrepreneurs surveyed agreed
moderately with the propositions, and increased their organizational performance
by less than 10%. Regarding the analysis with the MEE, it was identified that the
orientation to the market, although important for the startups, does not influence the
organizational performance, but does have some effect in the product innovation
capability. On the other hand, this orientation has relevance to the innovative
capability of the product. And such a capability ultimately influences organizational
performance. Therefore, the study contributed to the validation of a model with
Brazilian startups, which will help existing and future companies to reduce the early
mortality of these enterprises.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/23693 |
| Date | 29 May 2017 |
| Creators | Silva, Anna Camila Lima e |
| Contributors | 97513598649, http://lattes.cnpq.br/4742833301655917, Queiroz, Jamerson Viegas, 39367398204, http://lattes.cnpq.br/0037657888703116, Carvalho, Fabricia Gon?alves de, 54727766434, http://lattes.cnpq.br/7665447899793932, Marques, Eduardo Lopes, 89904710600, http://lattes.cnpq.br/0308933029584833, Queiroz, Fernanda Cristina Barbosa Pereira |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA DE PRODU??O, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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