Owner-operators are business owners that began grass-roots efforts to satisfy a need for potential customers i.e. develop a solution for a problem in which customers are willing to pay the owner-operator instead of doing it themselves. The problem and solution may be thought of in terms of a singularity for the customer, however this is not the case. A dichotomy exists where both the owner-operator and the customer have problems and desire solutions based on their individual self-interests. The owner-operators’ problems are manifested in motivations and aspirations and their solutions are displayed as satisfaction. The list of existing motivations and aspirations is too numerable to manage along with the amount of potential solutions. For the pilot study, an attempt was made to categorize the motivations into more manageable groups to ascertain any potential relation with success. The pilot study did not lead to any conclusive results concerning the relationship between motivation and success. However, the pilot study did reveal an associating element between motivation and success i.e. a relation between the problem and solution. That connection was strategy. Strategy was the aid that allowed the gratification to occur. The decision of the owner-operator to choose either a differentiated strategy or cost leadership (low-cost) strategy (Porter, 1980) allowed them to use a more common element where the distinctive nature of the motivations and aspirations was downplayed. The import of this relationship comes into existence depending on how interested various governing and business support bodies are in developing policies whose purpose is to create and/or aid new and existing business ventures (Hamilton, 1987). A continuous review of motivations, aspirations and their relationship with strategy is warranted as older studies become dated, not to history, but due to the fact that economies are in constant flux and as economies change (Hamilton, 1987), so do strategies, motivations, and aspirations. The pilot study focused on success as the resulting construct. During the analysis stage of the pilot study, it was noted that success among various entrepreneurs was difficult to compare and measure across individuals and industries. The result was to shift the construct from success to satisfaction, as it would allow for a simpler definition and better comparisons across entrepreneurs. The question that this dissertation attempts to answer is: What role does motivation and aspiration play in informing entrepreneurial strategy and supporting satisfaction? / Business Administration/Strategic Management
| Identifer | oai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/2439 |
| Date | January 2019 |
| Creators | Sorich, David Wesley |
| Contributors | Rivera, Michael J., McClendon, John A., McNamee, Robert C., Kumar, Subodha |
| Publisher | Temple University. Libraries |
| Source Sets | Temple University |
| Language | English |
| Detected Language | English |
| Type | Thesis/Dissertation, Text |
| Format | 202 pages |
| Rights | IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/ |
| Relation | http://dx.doi.org/10.34944/dspace/2421, Theses and Dissertations |
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