This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future. This isdespite the large use of digital media. The responses showed that many use severaldifferent media in a day. For young people the traditional media becomes more ofa complement to the newer media, many young people watching news on theinternet through various sources and then afterwards reading a newspaper orwatching TV. That was the order in which the survey showed, while the confidenceof news via TV and newspapers is much higher than for news online. The answershows that Internet usage and to read news on the Internet has a higher prioritythan the traditional media among respondents, as news companies' investments inweb news goes in line with the younger generations priorities. The only problem isthat the majority do not want to pay for news online.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-25667 |
Date | January 2013 |
Creators | Persson, Erik, Johansson, Marcus |
Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
Source Sets | DiVA Archive at Upsalla University |
Language | Swedish |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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