In today's digital age, online games have attracted a large number of players from all walks of life due to their rich social elements. Rewards play a crucial role in keeping players engaged. This study examines the impact of social capital-based game rewards on player loyalty and aims to reveal how these reward mechanisms enhance player engagement and satisfaction through social interaction and social status. The research methods included questionnaire survey and interview. Direct feedback from players was collected through questionnaires, and then participants were screened for indepth interviews to gather personalized information. Based on the interview data, different types of social capital-based game rewards for player loyalty were evaluated. This study provides some suggestions for game developers to design social capital-based game rewards. At the same time, it also provides a direction for future study.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:his-24025 |
| Date | January 2024 |
| Creators | Yuan, Xincheng |
| Publisher | Högskolan i Skövde, Institutionen för informationsteknologi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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