The development of e-commerce has seen a considerable rise in the last decade, with many companies starting online stores. While there is research regarding e-commerce, the concept of dynamic pricing within the e-commerce ecosystem still has a gap. This study seeks to explore and present how a dynamic pricing system can be delivered within an e-commerce setting. With insights from DynamicX, an intelligent dynamic pricing system organization, and through thematic analysis, the result is presented through four themes regarding e-commerce and dynamic pricing. The findings presented in the discussion related to the past, the present, and the future of dynamic pricing systems in e-commerce with a focus on context, technologies, and practices.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-188340 |
| Date | January 2021 |
| Creators | Lundström, Ludvig |
| Publisher | Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Master (INFSPM) ; SPM 2021.27 |
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