CUSTOMER UNCERTAINTY : The relationship between psychic distance and consumer behavior towards purchasing from foreign online retailers

Description

This study provides an examination of the link between psychic distance and consumers’ behavior towards purchasing from foreign online retailers. A self-administered online survey, with an observation unit of 123 respondents is provided for data collection. The findings from the data imply that psychic distance is valid from a level of high uncertainty. The level of uncertainty decreases as customers gain knowledge externally, access of relevant knowledge builds trust for the customer with the foreign online retailer.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36071

Tags

psychic distance

uncertainty

values

consumer behavior

online shopping

foreign online retailer

Social Sciences

Samhällsvetenskap

Social and Economic Geography

Social och ekonomisk geografi

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-36071
Date	January 2017
Creators	Bjram, Sara, Barzani, Solin
Publisher	Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess