Syftet med studien var att undersöka om det går att predicera hur väl den anställde talar om organisationen (mätt genom Employee Brand Equity Scale) utifrån prediktorerna arbetstrivsel (mätt genom The Generic Job Satisfaction Scale), organisationsidentitet (mätt genom Identification With a Psychological Group Scale) samt delaktighet (mätt genom Communication Satisfaction Questionnaire). En kvantitativ studie utfördes på en organisation inom stålindustrin. En enkät skickades ut och besvarades av 279 medarbetare. En multipel linjär regressionsanalys påvisade att ju högre delaktighet, arbetstrivsel och organisationsidentitet desto mer ökning gällande hur väl den anställde talar om organisationen. Prediktorerna förklarade tillsammans 61 % av responsvariabeln (hur väl den anställde talar om organisationen). Hur väl den anställde talar om organisationen kunde starkast förklaras genom prediktorn arbetstrivsel följt av prediktorerna organisationsidentitet och delaktighet. / The purpose of the study was to investigate whether it is possible to predict how well the employee speaks about the organization (measured by Employee Brand Equity Scale) based on the predictors of job satisfaction (measured by The Generic Job Satisfaction Scale), organizational identity (measured by Identification With a Psychological Group Scale) and participation (measured by Communication Satisfaction Questionnaire). A quantitative study was conducted on an organization in the steel industry. A survey was sent out and answered by 279 employees. A multiple linear regression analysis showed that the higher the participation, job satisfaction and organizational identity, the more increase regarding how well the employee speaks about the organization. The predictors together explained 61% of the response variable (how well the employee talks about the organization). How well the employee speaks about the organization could be explained most strongly by the predictor of job satisfaction followed by the predictors of organizational identity and participation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-29645 |
| Date | January 2019 |
| Creators | Winkler, Petra, Östman, Emilia |
| Publisher | Högskolan i Gävle, Avdelningen för arbetshälsovetenskap och psykologi, Högskolan i Gävle, Avdelningen för arbetshälsovetenskap och psykologi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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