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Previous issue date: 2012-03-26 / Dadas as limitações e inadequações presentes, tanto no arquétipo do tomador de decisão como um agente racional, adotado nas teorias econômicas e gerenciais, quanto no estereótipo de um ser transcendental, tão presente na vida prosaica, se faz necessário substituí-los por uma nova perspectiva: onde o tomador de decisão é um animal emocional, frágil diante do acaso, e fruto de um processo evolutivo. / Given the limitations and inadequacy both of the image of the decision maker as a rational agent, prevailing in the economic and managerial theories, as well as the image of a souled transcedental human being in the prosaic life, it is necessary to replace both images by a evolutionary, emotional and fragile, but more real, image of the decision maker.
Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/9583 |
Date | 26 March 2012 |
Creators | Oliveira, Ariston Diniz de |
Contributors | Thiry-Cherques, Hermano Roberto, Pereira, Roberto Horácio de Sá, Escolas::EBAPE, Linhares, Alexandre |
Source Sets | IBICT Brazilian ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
Rights | info:eu-repo/semantics/openAccess |
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