The real estate market is constantly changing due to shifts in demand and the rise of new technologies. Innovations emerge at a relentless pace, and the timeframe for exploiting already established value is reduced. Commercial real estate firms must therefore be able to exploit established products while, at the same time, exploring innovations. The ability to manage these opposing forces is called ambidexterity. Organisational ambidexterity is a well-explored area in the academic literature, withnumerous theories regarding how to achieve it most suitably. Wofford, Wyman and Starr (2020) present the paradox map that allegedly provides a practical visual focus for teams considering the short and long-term targets and change for the business. This paradox map has not been tested empirically. Thus, this master’s thesis explores the paradox management approach and thereby contributes to the gap in the academic literature. The study has been conducted with a qualitative research approach. The collected data consisted of semi-structured interviews and a document analysis. Theinterviews were held with respondents from five different commercial real estate owners and a total of nine interviews were conducted. The document analysis was performed by studying all firms’annual reports and one firm's website to complement the respondent's answers.The results from the empirical study were analysed thematically with a deductive approach based on the theoretical framework on the paradox map. The study concludes that the six sub-paradoxes in the paradox map are most relevant when organisations make decisions since they evidently influence decisions regarding innovations. It is also concluded that the commercial real estate owners are ambidextrous according to the innovation paradox of exploit and explore. Thus, since the allegedly ambidextrous organisations proved to be ambidextrous according to the innovation paradox, it is also concluded that the framework is applicable in practice.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-298300 |
| Date | January 2021 |
| Creators | Strandell Dalius, Sofia, Broman, Titti |
| Publisher | KTH, Fastigheter och byggande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | TRITA-ABE-MBT ; 21416 |
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