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The loving of brands - object vs human : Is the love a consumer feels for human brands different from the love they feel fro object brands?

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-64325

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-64325
Date	January 2024
Creators	Andersson, Linn, Svensson, Tova
Publisher	Jönköping University, Internationella Handelshögskolan
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess