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A m?dia dos outros somos n?s: a experi?ncia audiovisual do Ponto de Cultura Cinema para Todos

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Previous issue date: 2012-02-27 / This research aims to identify the process of appropriation of audio visual (in digital video) for collective symbolic production (participatory video practice that expresses popular culture) in a socio-cultural context where the minorities are. Therefore, we based this study on the students‟ experience of the film and video workshops held by Cinema para Todos (Culture Point Cine for All), in Natal, RN. Culture Point is the basis of the project Programa Nacional de Cultura, Educa??o e Cidadania Cultura Viva (National Program of Culture, Education and Citizenship - Living Culture) of the Brazilian Ministry of Culture. In 2010, the Cine for All developed three film and video workshops in the state of Rio Grande do Norte (Northeastern of Brazil), in the municipalities of A?u, Lajes and S?o Gon?alo do Amarante, within a public policy project of socio-cultural inclusion. These three workshops are the focus of this empirical investigation. To support the analysis of this research we consider that the spaces of workshops are sites of the social practices origin, assuming they show the development of the changes of actions that generate new practices. In this socio-cultural context the students as interlocutors process the communicative culture mediation, where come from the logics of action (using digital video) to become a mediatic practice (video auto ethnographic). With the overall goal set and the field of investigative action delimited we considered the methodology of case study suitable for the observation of the object, because it is a phenomenon of modernity, occurring in a context of real life and with little or no control over events. Participant observation and interviews was also applied to this case study. The analytical theoretical support comes from the notion of mediation by Jes?s Mart?n-Barbero and the concept of habitus by Pierre Bourdieu. The research found that a new way of communicating has been developing by this social group, and this reflects the technological change experienced by them. The auto ethnographic videos, short movies, reveal an allegorical trial of the mainstream media, because while they use the mainstream format, they rework the aesthetic, but without revising the history, in fact they proposing to retell the history of themselves full of colorful details and with richness of their forgotten popular culture. / Esta pesquisa tem como objetivo identificar o processo de apropria??o do recurso audiovisual (v?deo digital) para a produ??o coletiva simb?lica (pr?tica videogr?fica participativa que expressa a cultura popular) num contexto sociocultural onde est?o as minorias. Para tanto, baseamos este estudo na experi?ncia dos integrantes das oficinas de forma??o em cinema e v?deo ministradas pelo Ponto de Cultura Cinema para Todos, localizado em Natal, RN. Ponto de Cultura (PC) ? o projeto estruturante do Programa Nacional de Cultura, Educa??o e Cidadania Cultura Viva do Minist?rio da (MinC). Em 2010, o PC Cinema para Todos desenvolveu tr?s oficinas cinema v?deo nos munic?pios norte-rio-grandenses A?u, Lajes e S?o Gon?alo do Amarante, dentro de um projeto de pol?tica p?blica de inclus?o sociocultural. Estas tr?s oficinas comp?em o recorte emp?rico desta investiga??o. Para fundamentar a an?lise deste estudo investigativo consideramos que os espa?os das oficinas s?o locais de pr?ticas sociais embrion?rias, pressupondo-se que sejam reveladores do desenvolvimento das modifica??es das a??es que geram novas pr?ticas. Nesse contexto sociocultural, os agentes comunit?rios assumem o papel de interlocutores e processam as media??es comunicativas da cultura onde as l?gicas de produ??o passam da a??o (uso do v?deo digital) para a pr?tica cultural midi?tica (v?deo auto etnogr?fico). A estrat?gia metodol?gica de estudo de caso foi considerada adequada para a observa??o do objeto, por se tratar de um fen?meno da contemporaneidade, estar inserido em um contexto da vida real e proporcionar pouco ou nenhum controle sobre os eventos. A observa??o participante e a entrevista tamb?m se aliaram ao estudo de caso. Contribu?ram para o suporte te?rico anal?tico desta investiga??o a no??o de media??o formulada por Jes?s Mart?n-Barbero e o conceito de habitus de Pierre Bourdieu. Foi poss?vel identificar que a nova forma de comunicar reflete a mudan?a tecnol?gica cultural vivenciada pelo grupo social. Os v?deos auto etnogr?ficos revelam uma experimenta??o aleg?rica da m?dia hegem?nica, pois ao mesmo tempo em que se apropriam da linguagem, reelaboram a est?tica, sem revisar a hist?ria, mas se propondo a recont?-la com detalhes pitorescos e esquecidos da cultura popular.

Identiferoai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/16406
Date27 February 2012
CreatorsCunha, Sonia Regina Soares da
ContributorsCPF:53464885372, http://lattes.cnpq.br/6732708640687417, Oliveira, Catarina Tereza Farias de, CPF:46389326300, http://lattes.cnpq.br/1135381329909949, Veloso, Maria do Socorro Furtado, CPF:23755350220, http://lattes.cnpq.br/8254589050604215, Lima, Maria ?rica de Oliveira
PublisherUniversidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Estudos da M?dia, UFRN, BR, Comunica??o midi?tica: pr?ticas sociais e produ??o de sentido
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Formatapplication/pdf
Sourcereponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN
Rightsinfo:eu-repo/semantics/openAccess

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