According to data of research company „IMS Health“ the pharmacy market in Lithuania increases year by year, and sales of non-prescribed medicine increase significantly. A part of those sales is comprised of herbal medicine preparations. Analysis of competitive environment, analysis of available preparations portfolio and possibilities of the company‘s development are compulsory seeking to stay competitive. During the last years we observed an increasing interest of consumers in herbal medicine preparations, therefore, the topic chosen is relevant for the Master‘s Degree thesis.
Aim of the study: to evaluate possibilities of development of „Bionorica AG“ company on Lithuanian market.
Objectives: Review of market of herbal preparations, evaluation of external environment, analysis of portfolio of the company‘s preparations, possibilities and analysis of the company‘s development on the market.
Methods – model of M. Porter, with the help of which competitive analysis was performed. Survey of drugstores. Questionnaire data of surveys were entered, processed and analyzed with the use of statistics data analysis program SPSS. Analysis of the products‘ portfolio was performed with the use of matrix model of Boston consulting group (BCG). Possibilities of the company‘s development are analyzed in the paper with the use of forecasting method - trend model.
Results:
Many large companies, which follow each others‘ actions in order to know the means that are necesary to be assumed... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060615_160214-26598 |
| Date | 15 June 2006 |
| Creators | Steponavičiūtė-Pučinskienė, Laima |
| Contributors | Tamošiūnas, Abdonas, Petrauskienė, Jadvyga, Bučiūnienė, Ilona, Starkuvienė, Skirmantė, Kalėdienė, Ramunė, Misevičienė, Irena, Kaunas University of Medicine |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Medicine |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060615_160214-26598 |
| Rights | Unrestricted |
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