In previous
years,
the
importance
of
sustainable
consumption
has
been
neglected,
and
as
a
result,
so
has
the
disposal
process.
This
has
lead
to
consumers
being
uneducated
about
environmental
issues
associated
with
waste
problems.
The
textile
industry
greatly
contributes
to
waste
problems;
however,
very
little
information
is
available
in
South
Africa
concerning
the
waste
management
of
the
textile
industry.
Furthermore,
very
little
research
has
been
done
in
this
country
regarding
consumer’s
clothing
disposal
behaviour.
South
Africa
is
a
country
with
various
cultures,
and
research
conducted
in
this
country
necessitates
consideration
of
consumers’
values,
beliefs
and
norms.
This
study
acknowledges
the
lack
of
sustainable
lifestyle
literature
in
a
country
such
as
South
Africa
that
has
an
emerging
economy
and
diverse
cultures,
and
therefore
provides
a
framework
that
emphasises theories
and
models
based
on
pro-‐environmental
behaviour.
The
framework
for
this
study
focuses
on
the
concepts
of
the
Value-‐Belief-‐Norm
Theory
and
the
New
Ecological
Paradigm
Scale
as
influencing
factors
for
clothing
disposal
behaviour.
For
this
study
the
clothing
disposal
methods
included
re-‐using,
recycling,
donation,
reselling
and
discarding.
© University of Pretoria
v
Furthermore,
both
the
Value-‐Belief-‐Norm
Theory
and
the
New
Ecological
Paradigm
Scale
are
new
to
the
consumer
behaviour
research
field
in
South
Africa.
The
study
was
conducted
in
the
City
of
Tshwane
and
a
sample
of
306
female
consumers
was
included.
Female
consumers
were
selected
as
it
has
been
found
that
females
tend
to
be
more
environmentally
concerned
than
men.
Respondents
were
reached
through
non-‐
probability,
purposive
and
snowball
sampling
methods.
A
quantitative
research
approach
that
included
a
cross-‐sectional
survey
design
was
used
for
descriptive
and
exploratory
purposes.
Respondents
completed
a
questionnaire
that
was
based
on
objectives
compiled
according
to
the
research
statement.
Data
was
coded
by
the
researcher
herself,
and
was
further
descriptively
and
statistically
analysed
by
statisticians
of
the
University
of
Pretoria.
The
results
for
the
study
indicated
that
the
majority
of
the
consumers
included
in
the
study
mainly
indicated
compassionate
value
orientations;
however,
they
showed
only
moderate
concern
towards
the
environment.
Nevertheless,
results
showed
that
the
majority
of
the
sample
predominantly
disposes
of
their
clothing
by
means
of
pro-‐environmental
clothing
disposal
methods
such
as
recycling,
re-‐using
and
donation.
It
was
however
found
that
different
value
orientations,
beliefs
and
norms
had
varied
influences
on
the
clothing
disposal
behaviour.
Ultimately,
the
findings
indicated
that
it
is
relevant
to
explore
consumer
behaviour
in
a
country
with
a
growing
economy
and
with
various
cultures,
since
values,
beliefs
and
norms
had
a
noteworthy
influence
on
consumers’
clothing
disposal
behaviour. / Dissertation (MConsumer Science)--University of Pretoria, 2013. / gm2014 / Consumer Science / unrestricted
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/41121 |
| Date | January 2013 |
| Creators | Meyer, Jonette |
| Contributors | Retief, Ardina, meyer.jonette@gmail.com, Sonnenberg, Nadine Cynthia |
| Publisher | University of Pretoria |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Rights | © 2013 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
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