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How and when does big data analytics capability contribute to market performance

Yes / This study looks at the relationship between big data analytics capability and market
performance and how this relationship can be facilitated by adopting disruptive business models in
competitive environments.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/19597
Date19 September 2023
CreatorsOlabode, Oluwaseun E., Boso, N., Hultman, Magnus, Leonidou, C.N.
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeConference paper, Accepted manuscript
Rights© 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/, © 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/
Relationhttps://www.ama.org/wp-content/uploads/2023/07/Winter-Proceedings-Updated-July-10-2023.pdf

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