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Comparison of ego-involvement and service qualitiy measures in predicting leisure participation in consumer service settings

This thesis investigates ego-involvement, a measure focused around the customer satisfaction and service quality assessement concept. It questions whether or not it has the potential to be a better predictor of leisure participation and leisure satisfaction than the measures of service quality that dominate leisure service assessment at present.

Identiferoai:union.ndltd.org:ADTP/269088
Date January 2005
CreatorsMurray, Duncan
Source SetsAustraliasian Digital Theses Program
LanguageEN-AUS
Detected LanguageEnglish
RightsCopyright Duncan, Murray 2005

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