With the economic growth in Thailand in the recent year, Thai people have enough money to concern about the healthy product. Now a day, in Bangkok, Thai people are now aware more on organic food, as consequence, there are a lot of organic food shop opening. Therefore, this is a good time to extend the organic line of product to some products that will give them a better health like natural detergent, soap, shampoo, etc.
Green Life will be the retail shop, located in Sukumvit in Bangkok, that sell the natural product or organic products such as shampoo, soap, detergent, etc. We will focus more on the daily use products, instead of focus on selling food or raw foods ingredient. We will bring the international brands from all around the world to sell in Bangkok helping the customers in Thailand be easier to access these healthy products. We plan to bring 9 brands including Dr.oraganic, odylique, O'right, Natu, John master, LUSH, Palmer's, ECOS, and Greenshield, in total of 82 products. Our target is the middle income people in Thailand.
With the initial investment of 5,808,550 THB without any debt, we expected the payback period of 1.5 years. Our gross margin would be approximately 15% in the third year. If the first shop works well, we would consider opening new shop, bringing more brand or products to our shop, and buying license from the brand and manufacturing in Thailand.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0103933057 |
| Creators | 劉英杰, Saran Oonuareekhun |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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