Along with the increasing global environmental ism and the interest in green products, protecting the natural environment is essential to survival and economic development. The future marketing and promotion of products, in additional to the traditional variables of price and quality, requires consideration of a third variable - the environmental-friendly products. Many countries establish regulations to limit the application of ¡§lead¡¨ and other hazardous material. WEEE (Waste Electrical and Electronic Equipment) mandates recycling of electrical and electronic products. RoHS (Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment) restricts 6 controlled materials starting on 2006.07.01. The ¡§lead-free¡¨ trend had unprecedented impact in the field of electronics.
In the global industrial supply chain, Taiwan plays an important role in the manufacturing (OEM/ODM) stage. The Taiwan electronic industry¡¦s supply chain, in dealing with buyer¡¦s demands for green products have to take appropriate strategies to maintain the production competitive superiority of the global marketing.
Facing the coming of the green electronic era, this research, with the aim on the solder industry and its future economic development, studies how the industry could effectively use the available resources, analyzes the internal operations and the external factors. Using the case study for A company, what are the feasible business model can apply? This research is hopping to elevate Taiwan¡¦s international competitiveness in light of the green revolution in the electronic industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0811106-143442 |
| Date | 11 August 2006 |
| Creators | Hsu, Chuang-Yao |
| Contributors | Iuan-yuan Lu, David Shyu, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811106-143442 |
| Rights | unrestricted, Copyright information available at source archive |
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