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Previous issue date: 2016-03-29 / This dissertation aims the analysis of the changes observed in people?s behavior practice known as binge-watching TV shows at Netflix, company that offers titles for streaming. To understand this, before conducting a survey with eight consumers, property stunted technologies were discussed, as well as online recovering possibilities and the properties of the service itself of the company. After researching on the technical, this research discusses how the shift from traditional reception for digital content reflected in social practices. Authors such as Henry Jenkins (1992), Amanda Lotz (2007; 2014), Roberta Pearson (2009), Chuck Tryon (2009; 2013) and Lisa Perks (2014) are the basis of the theoretical framework. The observation of the public was performed with a combination of methodological tools, of which we highlight the interviews with ethnographic bias and participant observation, to observe the behavior of a group of people identified with the object of study. Finally, we argue that the practice of binge-watching in these new platforms results in greater and more intensive use of the contents, characterized by immersion in the fictional universe, with impacts on individual behavior and consumption habits, generating an asynchronous social interaction. / Este trabalho analisa as transforma??es observadas no comportamento do p?blico que pratica o binge-watching de seriados a partir do uso do Netflix, empresa que oferece t?tulos por streaming. Para compreender isto, antes de realizar uma pesquisa com oito consumidores, foram resgatadas propriedades de tecnologias pregressas, as possibilidades de transmiss?o online e as propriedades do servi?o desta empresa. Ap?s o olhar sobre a t?cnica, a pesquisa discute como a passagem da recep??o tradicional para o conte?do digital reflete nas pr?ticas sociais. Autores como Henry Jenkins (1992), Amanda Lotz (2007; 2014), Roberta Pearson (2009), Chuck Tyron (2009; 2013) e Lisa Perks (2014) s?o utilizados como referencial te?rico. A observa??o do p?blico foi realizada com o aux?lio de uma combina??o de ferramentas metodol?gicas, das quais destacamos as entrevistas com vi?s etnogr?fico e observa??o participante, para observar os comportamentos de um grupo de participantes identificado com o objeto de estudo. Por fim, ? poss?vel constatar que a pr?tica do binge-watching nestas novas plataformas resulta no consumo maior e mais intenso dos conte?dos, caracterizado pela imers?o no universo ficcional, com impactos nos comportamentos individuais e nos h?bitos de consumo, gerando uma intera??o social ass?ncrona.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/6726 |
| Date | 29 March 2016 |
| Creators | Saccomori, Camila |
| Contributors | Pase, Andr? Fagundes |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 7651647212179642901, -4056021055502874573 |
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