The rationale behind trademark law is to protect the goodwill and reputation of the business, but the ultimate beneficiary is the public. The trademark acts as a key badge to identify the quality of the products and thus helps the public to eliminate confusion about the source of the products. Over the past two decades or so, trademark law has expanded significantly in many different ways in many parts of the world. Finally, to prevent competitive non-use by others, the scope of rights granted to the trademark owner has been increased, which may not confuse consumers but may reduce the uniqueness of the trademark owner's mark. In view of the ongoing technological revolution in communication and the increasing process of globalization, businesses seem to be more interested in protecting obsolete symbols such as color symbols, shape symbols, odor symbols, sound symbols, trade dress, etc. Business competitive world market capture. Not only has this broadened the scope of trademark protection, it has also given business enterprises a variety of mark protection options. Thus, the scope of trademark protection has gained pioneering importance in trademark governance. This thesis attempts to make a systematic analysis of the scope of trademark protection in different jurisdictions, with a reference to the effectiveness of trademarks and the purpose of trademark protection law.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-415733 |
| Date | January 2020 |
| Creators | Tabassum, Nafisa |
| Publisher | Uppsala universitet, Juridiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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