Today, backpacks and duffel bags are often designed with a focus on a specific area of use, which makes it difficult to use them on other occasions. A clear example where the differences are noticeable is between functional mountaineer bags and urban bags. It is not uncommon for people staying in these environments to have far beyond two bags in their possession. Overconsumption is harmful to the environment, especially when it is from an industry that is pursued with poor working conditions and dangerous emissions in nature. Therefore, multifunctionality and sustainable design have been of high priority when the products in this project were developed. In this thesis, two models of bags have been developed through a human-centered design process. A large number of user interviews and expert interviews, as well as a focus group, laid the foundation for the requirements and needs of the bags. Spektrum’s company values, as well as the identity of their current products, were interpreted to create brand recognition in the new products. Idea generation was performed through various creative sessions, prototyping, and through a workshop. Evaluation and concept selection was performed by representatives from the target group in the form of personas, as well as by Spektrum. Finally, detailed technical drawings of the concepts were created in Adobe Illustrator. The first model is a backpack designed to work just as well on the mountain as in the city. The other model is a duffel bag that can be carried both on the back and in the hand. It is also designed to perform well in both mountain and urban environments. Both bags are made of polyester from recycled PET bottles and the material is controlled and approved by the highly rated environmental certification bluesign®. The metal parts of the bags are made of recycled aluminum. Both models are adjustable to fit all users within the 5th to 95th percentile. The thesis resulted in the ordering of two alpha prototypes of each model, factory-made by my technical drawings. According to Spektrum, the designs have created great interest among retailers and company shareholders. Both models will, therefore, be put into production and released to the market within two years.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-69707 |
| Date | January 2018 |
| Creators | Jonsson, Marcus |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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