Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen / How does the perfumeadvertising smell? : A studie in how to communicate scent through perfume advertising

Description

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13493

Tags

Scent

Perfume

Visual communication

image analysis.

Parfym

doft

visuell kommunikation

bildanalys

Media and communication studies

Medie- och kommunikationsvetenskap

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-13493
Date	January 2011
Creators	Björk, Johanna, Bergström, Sara
Publisher	Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess