by Wong Hang-Tat. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter I --- INTRODUCTION --- p.1 / Petroleum Business in Hong Kong --- p.1 / Retail Market --- p.2 / Shell --- p.12 / Convenience Store Concept --- p.14 / Study Objectives --- p.18 / Chapter II --- TARGET GROUP --- p.23 / Chapter III --- METHODOLOGY --- p.26 / Chapter IV --- RESULTS & ANALYSIS --- p.33 / Customer perception --- p.33 / Investment --- p.41 / Profitability --- p.43 / Operations --- p.47 / Competitor Marketing Strategies --- p.49 / Chapter V --- RECOMMENDATIONS --- p.51 / Limitations --- p.51 / Recommendations --- p.52 / Conclusion --- p.58 / Further Work --- p.59 / APPENDIX --- p.60
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318839 |
| Date | January 1992 |
| Contributors | Wong, Hang-Tat., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | print, iii, 106 leaves : ill. (some col.) ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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