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商標符碼消費行為之實證研究 / Empirical Study of Symbolic Consumption Behavior of Trademark

本研究主要探討商標符碼消費行為的影響變數,試圖了解消費者進行商標符碼消費之動機及意圖,研究發現:消費者自我表達消費動機.消費者自我認同達成度.消費者社會化學習程度.品牌偏好度...對商標符碼消費行為有顯著影響.

Identiferoai:union.ndltd.org:CHENGCHI/B2002002756
Creators陳淑貞, Chen, Shu-Chen
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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