This paper will explore how track and field athletes are currently using social media, what types of social media attract or repel sponsorship and what barriers and opportunities exist for social media use in the sport of track and field. A variety of different sources will be used including academic papers, interviews with community managers from Saucony and Brooks and social media publications. / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2012-05-5355 |
| Date | 25 June 2012 |
| Creators | Hawkins, Cara Elizabeth |
| Source Sets | University of Texas |
| Language | English |
| Detected Language | English |
| Type | thesis |
| Format | application/pdf |
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