The aim of this study was to examine if there is a correlation between personality traits and content of status updates on Facebook and if there are differences in the status update content depending on the degree of personality traits. The study was a quantitative survey that participants answered using Facebook. The study involved 236 people, 189 women and 47 men. A new test was designed, inspired by previous studies to estimate the content of status updates (SU). Ten Item Personality Inventory (TIPI) was used to estimate personality traits. The result shows a correlation between the personality traits extraversion and content, emotional stability and content, openness and content of status updates. Significant correlation between other personality traits and content of status updates was not found. The result also shows difference between high and low levels of extraversion, emotional stability, and openness regarding the content of status updates. The conclusion drawn is that personality traits are relevant to the content of status updates. Keywords: Extraversion, Facebook, personality, status updates, social networking,
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-38199 |
| Date | January 2015 |
| Creators | Franzen, Zandra |
| Publisher | Karlstads universitet, Institutionen för sociala och psykologiska studier |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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