The purpose of the study was to analyze the use and effectiveness of management techniques for the recruitment or retention of college students. Data were collected from 227 directors of admissions and 51 directors of enrollment management. An instrument consisting of 41 questionnaire items was developed from a review of the literature. Data obtained by the questionnaire were analyzed using both frequency and percentile analysis. Additional analysis was conducted to determine if directors of admissions and directors of enrollment management use and/or judge the effectiveness of management techniques differently.Findings1. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting were techniques used by a majority of the respondents.2. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting were judged by a majority of the respondents to be moderately or very effective.3. Enrollment directors and admissions directors differed both on usage of management techniques and in judgments regarding the effectiveness of the techniques. Enrollment directors reported greater use of management by objectives, performance appraisal, management information systems, and organizational development which were statistically significant. The differences in judgments concerning effectiveness were attributable to a composite of the seven management techniques.4. Enrollment managers are generally higher-level administrators having responsibility for retention, as well as recruitment, goals of the institution.Conclusions1. The predictions of enrollment crises have already resulted in the use of management techniques by administrators responsible for recruitment or retention of college students.2. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting are seven management techniques that are effective tools for the management of college and university recruitment or retention efforts.3. The Director of Enrollment Management position is representative of a move towards accountability in the area of admissions work. The concept of "enrollment management" encourages the use of management techniques to meet both the recruitment and retention goals of the institution.
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/176046 |
| Date | 03 June 2011 |
| Creators | Elcik, John P. |
| Contributors | Pole, E. John |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | 3, x, 138 leaves ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us--- |
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