Recruiting of music students is expected to become increasingly competitive among colleges which offer music degrees during the next decade. In order to gain a perspective on the state of recruiting, this study investigated the recruiting techniques currently being used by music administrators at institutions of higher education which offer bachelor's degrees in music. The goals of this research were to determine whether music administrators anticipate a declining enrollment problem in their music program, to determine how active a role chief music administrators play in music student recruitment, to identify recruiting activities within a marketing context, and to describe significant differences in recruiting activities by geographic region and by comparisons of private and public institutions.A review of the related literature was conducted which included examining marketing research tools, recruiting and statistical information, and music-related sources. A three-part questionnaire was designed to gather information on general backgrounds of music units, their recruitment structures, and their recruiting activities. Items selected for inquiry were based upon information supplied in the review of the literature. The pilot survey instrument was tested by 10 music administrators who were involved in music-student recruitment. The population included the total number of institutions in higher education which offer some form of bachelor's degree in music, according to The College Blue Book, 21st Ed: Degrees Offered by College and Subjects (1987). The sample included 150 administrators who represented their respective music units. Music units were selected by means of a computer-generated random stratification according to their geographic region and their funding base. Forty-one percent of the questionnaires were returned.Data showed that a majority of the subjects believed their enrollments would be increasing during the next decade. However, 81.6% indicated their enrollments were currently below the desired level. The chief music administrator is the highest authority most often involved in developing the recruitment strategy and is often the most active individual in recruiting activities. More marketing expertise is available for music student recruitment: than is currently being utilized. This includes strategies to identify the target market and the development of a balanced marketing mix, i.e., strategies involving product, price, place, and promotion. Most of the recruitment strategies observed relied heavily upon promotional efforts and less on the other elements of a balanced marketing mix. Relatively few differences were noted in the recruiting practices of music units in higher education throughout the United States, either by their geographic region or by their funding base. Recommendations resulting from this investigation include areas for further study and additional recommendations. / School of Music

A number of issues related to graduate education in pharmacy have become apparent in the last several years. Recruitment of pharmacy students into graduate programs is one of the concerns. Currently, little information exists regarding this topic other than annual enrollment data. A certain number of pharmacy undergraduates must pursue graduate education to allow for the continued growth of the profession. A study was conducted to determine if a newly created videotape intervention would change participants attitudes and awareness levels concerning graduate educational pursuits in pharmacy. First and third professional year students at four Colleges of Pharmacy were randomly assigned to the treatment or control groups. Members of the control group were asked to complete the survey instrument only. The instrument consisted of three measures of intention to pursue graduate education, personal attitudes toward this pursuit, and perceptions of how significant others (the subjective norm) felt about these endeavors. The Theory of Reasoned Action (Ajzen and Fishbein) provided the theoretical framework for the research. Results of the study indicated that the intervention was able to change intentions, attitudes, and awareness levels regarding graduate education and research activities. Intentions of enrolling in graduate school did not differ between two entry level degree programs or in males versus females. First year students had higher intentions of obtaining graduate education than third year students. The subjective norm was more important than attitudes in predicting the intentions concerning graduate school attendance. These results demonstrate that positive changes in intentions, attitudes, and awareness levels can be obtained from such videotape interventions.

No description available.

High-achieving African American students are not immune to the issues that underlie racial inequalities in school achievement. There is much to learn from these students in terms of how they navigate schools and achieve according to conventional standards. Further, serious questions remain about the social and racial costs to being constructed as high-achieving against broader narratives of African American students as deficient. This qualitative inquiry uses participant interviews and document analysis to explore the Discourses on achievement and leadership produced by minority recruitment programs and the students who participate in them. Specifically, the research uses critical discourse tools to look at the narratives produced both by African American students and by (and through) program documents. It seeks to understanding where these narratives converge and where there might be tension. This research is conducted by incorporating a socio-cultural literacy and critical race theory framework. This dissertation study is at the intersection of equity and access; it problematizes progressive arguments against a segregated curriculum for high-achieving students by invoking a social justice argument in favor of leveling the playing field for traditionally marginalized students, specifically African Americans. Much of the existing literature on high achievement and African Americans takes place in traditional classrooms. Glaringly absent from the literature on achievement are the ways in which some high-performing students of color are positioned to succeed in competitive, non-school environments. Specifically, I look at minority recruitment programs because these programs teach a particular type of literacy. The study explores the degree to which students’ home literacies are being honored. Findings indicate that students’ perspectives on achievement were much more critical than those of the programs with students overtly challenging meritocracy. Students were less critical of leadership, and both programs and students offered views that privileged particular literacies of leadership. The researcher offers recommendations for MRPs that calls for programs to involve students in more critical inquiries through the use of a Critical Race English education lens.

The purpose of the study was to analyze the use and effectiveness of management techniques for the recruitment or retention of college students. Data were collected from 227 directors of admissions and 51 directors of enrollment management. An instrument consisting of 41 questionnaire items was developed from a review of the literature. Data obtained by the questionnaire were analyzed using both frequency and percentile analysis. Additional analysis was conducted to determine if directors of admissions and directors of enrollment management use and/or judge the effectiveness of management techniques differently.Findings1. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting were techniques used by a majority of the respondents.2. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting were judged by a majority of the respondents to be moderately or very effective.3. Enrollment directors and admissions directors differed both on usage of management techniques and in judgments regarding the effectiveness of the techniques. Enrollment directors reported greater use of management by objectives, performance appraisal, management information systems, and organizational development which were statistically significant. The differences in judgments concerning effectiveness were attributable to a composite of the seven management techniques.4. Enrollment managers are generally higher-level administrators having responsibility for retention, as well as recruitment, goals of the institution.Conclusions1. The predictions of enrollment crises have already resulted in the use of management techniques by administrators responsible for recruitment or retention of college students.2. Management by objectives, performance appraisal, job analysis and job descriptions, management information systems, organizational development, systems analysis, and program budgeting are seven management techniques that are effective tools for the management of college and university recruitment or retention efforts.3. The Director of Enrollment Management position is representative of a move towards accountability in the area of admissions work. The concept of "enrollment management" encourages the use of management techniques to meet both the recruitment and retention goals of the institution.

The problem of this study concerned the marketing strategies utilized by public community colleges, public and private colleges and universities for the nontraditional student in Texas. Subjects of this study consisted of 101, or 78.9 percent of the original population of 128 regionally accredited colleges and universities in Texas as listed in the Educational Directory, Colleges & Universities, 1980-81. Out of original subpopulations of 56 public community colleges, 48, or 85.7 percent; 26, or 76.5 percent of the 34 public colleges and universities; and, 27, or 71.1 percent, of the 38 private colleges and universities surveyed participated in the study. Contact persons for the study were primarily public relations officers.

During the late 1960s and early 1970s, many predominantly white colleges began admitting larger numbers of black students. According to a 1974-1975 University of Michigan study, these schools shared similar predisposing factors and went through the same precipitating events on their journeys toward increased black enrollment. In addition, after the new students arrived, all of the schools experienced tension as they encountered similar problems and worked to find solutions. Moorhead State College (MSC), in Moorhead, Minnesota, was a white school that began trying to attract more minority students with a recruitment program called Project E-Quality. The program enrolled over 120 minority students, many of them black, between 1968 and 1974. The influx of black students at MSC had a significant impact on the school population as well as on the surrounding white community. The program helped break down racial barriers and stereotypes, as many whites and some blacks encountered people of a different race for the first time. By voicing grievances, forming their own groups, expressing cultural pride, and fighting for change, MSC black students left a lasting impact on the college.

The research on the recruitment and retention of African American students into vocational teacher education indicated that there was a need for institutions of higher education to take a more serious look at these efforts. This admonition was due to the continuous decline of African Americans in the teaching force, as well as a decline in minority student enrollments in vocational teacher education (Pratzner, 1987). Statistics also indicated that by the year 2000, the number of minority students in public schools will make up approximately 40% of school enrollments, while the number of minority teachers is expected to decline to less than 5% of the teaching force (Graham, 1987; Holmes, 1989). This lack of representation of minorities in the teaching force will have a negative impact on the success of all children in the nation'S public schools (Carnegie Forum on Education and the Economy, 1986). / Ed. D.

The marriage and family therapy profession is comprised mostly of European-American clinicians. Although all academic programs accredited by the American Association for Marriage and Family Therapy (AAMFT) are required to demonstrate effort in recruiting African-American students, these efforts do not appear to be successful. This study was designed to provide suggestions for recruiting and supporting African-American students in marriage and family therapy programs based on perceptions of faculty and current African-American students. Data for this study are based on survey questionnaires received from 25 of 29 directors of AAMFT accredited academic programs and telephone interviews followed by survey questionnaires completed by 15 of the 20 African-American graduate students enrolled in these programs during the 1989-90 academic year. Results indicated that African-American students and faculty are grossly under represented in these programs. Many current African-American students report feeling isolated, alienated and lonely, as well as disappointed with the lack of African-American peers and faculty in their program. Specific suggestions are offered by students and faculty for improving recruitment and retention of African-American students. Suggestions for improving program sensitivity to cultural and racial issues which may impede the full integration of the African-American student into the academic program and the profession are also offered. / Master of Science

Thesis (MBA)--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: The Centre of Excellence for Invasion Biology (C+B) is a research centre that provides bursaries for post-graduate students to study in the field of "Invasion Biology". One of the goals of the centre is to ensure that 50% of the funded students are from previously disadvantaged groups. However, since its inception in 2004 it has consistently been unable to meet this goal. The researcher, who has insight in the centre's marketing activities and has knowledge of marketing, is of the opinion that the reason for this failure is due to the lack of knowledge of the target market and the lack of a targeted marketing strategy. As background this report investigates the theory related to marketing and whether this is applicable to a centre such as the C-I-B. The conclusion that the marketing theory is relevant to the C-I-B, lead to a market research project that informed the development of a marketing strategy suggestion which the researcher believes will address the stated problem. The report concludes with recommendations to other stakeholders who should address the deeper lying problems which surface at secondary school level. / AFRIKAANSE OPSOMMING: Die Sentrum van Uitnemendheid vir Indringer Biologie (S-I-S) is 'n sentrum wat beurse voorsien vir nagraadse studente wat studeer in die veld van "Indringer Biologie". Een van die sentrum se doelwitte is om te verseker dat 50% van sy studente deur voorheen benadeelde groepe verteenwoordig word. Sedert sy ontstaan in 2004 kon die sentrum nog nooit hierdie doel bereik nie. Die navorser, wat insae het in die bemarkingsaktiwiteite van die sentrum en kennis dra van bemarkingsbeginsels, is van mening dat hierdie probleem die gevolg is van gebrekkige kennis van die teikenmark en 'n gebrek aan 'n gefokusde bemarkingsstrategie. As agtergrond ondersoek hierdie verslag die teorie ten opsigte van bemarking en of hierdie teorie relevant is vir 'n sentrum soos die S-I-B. Die gevolgtrekking was dat die teorie wel relevant is vir die S-I-B en het gelei tot 'n marknavorsingsprojek wat bygedra het tot die ontwikkeling van 'n bemarkingsstrategie voorstel, wat die navorser glo die probleem sal aanspreek. Die verslag sluit af met voorstelle aan die ander belanghebbendes wat verantwoordelikheid behoort te neem vir die dieperliggende probleme wat op sekondere vlak geidentifiseer is.