The aim of this case study is to analyze how gender is portrayed in the TV series Euphoria. Previous research has indicated that gender media portrayal often is narrow and stereotypical, reinforcing outdated perceptions of masculinity and femininity. These portrayals can keep harmful stereotypes alive and affect how people see themselves and others. By examining the portrayal of gender, this study aims to determine whether the show reproduces or challenges gender stereotypes. The theoretical framework includes discourse analysis, various theories about gender, objectification theory and film theory. This study is conducted through a multimodal critical discourse analysis, utilizing the semiotics of denotation and connotation in specific scenes from both seasons of Euphoria, focusing on three characters. After analyzing the scenes, each character was placed in a "stereotype schema" which includes attributes of nine different typical gender roles for both men and women. This approach allows for systematically assessing how each character aligns with or deviates from traditional gender roles. The results of this study demonstrate that the TV series presents a complex depiction of gender, both reinforcing and challenging gender stereotypes. The show portrays a limited range of gender expressions, with some characters conforming closely to traditional stereotypes, while others offer a more diverse and unconventional representation, diverging from typical gender norms.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-531811 |
| Date | January 2024 |
| Creators | Christoffersson, Bianca, Segura Parra, Naomi |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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