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Favorable Opportunity Structures for Populist Communication: Comparing Different Types of Politicians and Issues in Social Media, Television and the Press

The aim of this study is to explore favorable opportunity structures for populist communication of politicians in Western democracies. We analyze the content and style of 2,517 statements from 103 politicians from six countries (France, Italy, Germany, Switzerland, United Kingdom, and United States) who differ in their party affiliation (populist versus nonpopulist) and hierarchical position (backbencher vs. frontbencher). To learn more about their media strategies and chances of success, we investigate four communication channels (Facebook, Twitter, talk shows, and news media) that systematically differ in their degree of journalistic intervention and examine fourteen often-raised topics that differ in their suitability for populist mobilization. Our content analysis shows the highest probability of populist communication comes from (1) members of populist parties and (2) backbenchers who address (3) mobilizable issues in (4) social media or newspaper articles. We conclude by explaining why populists have become so successful in getting their messages into newspapers.

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:72110
Date19 May 2022
CreatorsErnst, Nicole, Esser, Frank, Blassnig, Sina, Engesser, Sven
PublisherSage
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, doc-type:article, info:eu-repo/semantics/article, doc-type:Text
Rightsinfo:eu-repo/semantics/openAccess
Relation1940-1620, 10.1177/1940161218819430, info:eu-repo/grantAgreement/Swiss National Science Foundation/National Center of Competence/RE 3806/1-1//Challenges to Democracy in the 21st Century/NCCR Democracy

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