by Lo kwok Wing, Luk Siu Bun, Ben. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (p. [34]-[36]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Consumer Market of Telecommunication Services --- p.1 / Advent of Competition --- p.3 / Scope of Report --- p.4 / Organisation of this Paper --- p.5 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- BUSINESS DEFINITION --- p.9 / Business Definition --- p.9 / Corporate Goals --- p.10 / Chapter IV. --- SITUATION ANALYSIS --- p.11 / Macroenvironment --- p.11 / Industry Environment --- p.20 / Market size & Market Growth --- p.25 / Product Profile --- p.26 / Customer Profile --- p.31 / Competitor Analysis --- p.38 / Company Situation Analysis --- p.49 / Chapter V. --- STRATEGIC ISSUES ANALYSIS --- p.62 / Key Success Factors --- p.62 / Strategic Issues --- p.63 / Strategy Options --- p.70 / Chapter VI. --- RECOMMENDATIONS --- p.72 / Grand Strategy --- p.73 / Functional Strategy --- p.78 / Chapter VII. --- CONCLUSIONS --- p.92 / APPENDIX / Chapter 1. --- The Trend of Average Family Size per Household / Chapter 2. --- Growth of Residential Telephone Lines / Chapter 3. --- Growth of Business Direct Telephone lines / Chapter 4. --- Growth of Total Starline (1989-1993) / Chapter 5. --- Growth of Citinet (1991-1993) / Chapter 6. --- Growth of International Traffic / Chapter 7. --- Questionnaire of Customer Surveys / Chapter 8. --- Summary of Results of Customer Surveys / Chapter 9. --- Gross Sales Revenue Distribution / Chapter 10. --- Breakdown of the Major Gross Sales Revenues For CS Inbound / Chapter 11. --- Breakdown of the Major Gross Sales Revenues For CS Outbound / Chapter 12. --- Breakdown of the Major Gross Sales Revenues For CS Retailing / BIBLIOGRAPHY
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319038 |
| Date | January 1993 |
| Contributors | Lo, Kwok Wing., Luk, Siu Bun Ben., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 94, [36] leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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