The purpose of this study is to find the motivation to use of Facebook, the social presence of Facebook and the popular network media now, and verifying how the major motivations on Facebook and social presence on Facebook and the other popular network media affect to the frequency of use on these platforms. It tested hypotheses through questionnaire. By the random sampling method, 202 returned online questionnaires in total were regarded as valid (64.74% response rate).
The findings have been summarized as the following:
1. The male to female ratio of Facebook users are close, the students are majority job, and many users are also workers.
2. If Facebook and internet community media characteristics are different, it will affect the user's social presence.
3. If there are Facebook users have different motivations to use, it won¡¦t influence the frequency of use of the Internet community media.
4. The higher level of social presence when the more biased nature of personal communication medium of the Internet community.
5. The differences in social presence will influence the frequency of use of the communication media.
6. Relax and browse information on the motivation are major motivations for the user of Facebook.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0902110-114859 |
| Date | 02 September 2010 |
| Creators | Chen, Yen-min |
| Contributors | Hsien-tang Tsai, Iuan-yuan Lu, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0902110-114859 |
| Rights | not_available, Copyright information available at source archive |
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