This teacher graduate thesis investigates self-portrait practices of youth on Instagram; inorder to, shed light on how Swedish youth of today construct and perform identity throughself-portrait practices on Instagram, and how these constructs reproduce genderedstereotypes and norms. The study employed visual critical discourse analysis utilizingFairclough’s three dimensional model with Cultural Studies a theoretical framework. 20self-portraits were analyzed, collected from 4 youth participants Instagram accounts (5images from each participants). The participants used wide range of visual tactics in theconstruction and staging of their images. The study identifies one dominating consumerdiscourse and a pertaining interdiscursive and intertextual practice amongst theparticipants. The intertextual and interdiscursive practice included the use of posing,staging camera angles, cropping of images and the use of props in a similar if not identicalto the use of visual language in commercial media discourse. In turn, the appropriation ofcommercial consumer discourse led to the reproduction of media trends in theparticipators gender displays and expressions. The inclusion of Instagram in the visualart classroom could be utilized as an entry point for media literacy education fordiscussing media trends critically. However, the study gives a word of warning aboutusing Instagram as a pedagogical tool; because of, the platform's innate properties fordata mining and targeted advertisement makes the use of Instagram in a schoolenvironment both morally and legally troubling.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-30570 |
| Date | January 2020 |
| Creators | Hagnell, Hampus, Albrektson, Hanna |
| Publisher | Malmö universitet, Fakulteten för lärande och samhälle (LS), Malmö universitet, Fakulteten för lärande och samhälle (LS), Malmö universitet/Lärande och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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