Tiktok was the world’s most visited website in the year 2021 and is one of the fastest growing applications with a large quantity of users in several countries. Every month, more than 1 billion people around the world use TikTok. The aim of the study is therefore to gain an understanding of how Swedish TikTok-users between ages 18-30 experience the application, by exploring their options about the application user interface, usability and features. A semi-structured interview was conducted as a qualitative data collection method. A theoretical view of the study is based on affordance, teachability and visibility. The result of the study shows that TikTok is perceived as an application that is easy to learn as the user interface works the way the users expect it to. Therefore, it did not take a long time for the participants to understand how to interact with the application. It also emerged that TikTok’s features are perceived as visible and easily accessible. Many of the features’ symbols were already known to the users and they therefore understood how to use them. The participants had suggestions for more features which could possibly increase the usability of the application, such as being able to check their viewing history to find videos.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-28959 |
| Date | January 2022 |
| Creators | Engelind, Emma, Rattur, Hanna |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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