This thesis examines how usability and design improvements affect user engagement on a website. By conducting interviews and analysing user behaviour and feedback related to a job application form, the study demonstrates that enhancements in usability and design can lead to improved quality in user responses. Specifically, an increase in the length and quality of text field input was observed, along with improved responses regarding profile pictures, links, and documents. However, there are certain limitations to consider, including the fact that participants were aware of the monitoring during the interviews, which could influence the authenticity of the results. Additionally, other factors that could have influenced user engagement were not taken into account, making it difficult to solely attribute the changes to usability and design improvements.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-506336 |
| Date | January 2023 |
| Creators | Junghahn, Erik |
| Publisher | Uppsala universitet, Avdelningen Vi3 |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | UPTEC IT, 1401-5749 ; 23019 |
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