This research analyzes the relationship between software usability, software identification,software value (User Experience) with customer satisfaction within the dynamic landscape of mobileoperating systems. With the growing importance of user experience (UX) in software design, the studyexplores how these factors collectively influence users' overall satisfaction, with a specific focus on theAndroid and iOS platforms. The research uses the quantitative approach, surveying 200 participants, to gather data on userperceptions and satisfaction levels. The analysis reveals a robust positive correlation between softwareusability and customer satisfaction. It affirms the pivotal role of intuitive, user-friendly design inshaping user contentment. In addition, the study highlights a positive association between softwarevalue and satisfaction and significance of perceived benefits in user experience. The study also investigates disparities in satisfaction levels between Android and iOS users.While both platforms offer unique experiences, iOS users exhibit slightly higher satisfaction levels.These findings hold practical implications for software developers, marketers, and designers. It enablesthem to tailor the strategies to cater to diverse user preferences effectively. In conclusion, this research enhances the understanding of the multifaceted dynamicsunderlying user satisfaction in mobile operating systems. It underscores the importance of prioritizingusability and perceived value in software design and marketing strategies. This study contributesvaluable insights to enhance user satisfaction and ensure the continued success of mobile operatingsystems in an ever-evolving technological landscape.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-62925 |
| Date | January 2023 |
| Creators | Rizvi, Syed Manzar Ali |
| Publisher | Jönköping University, JTH, Avdelningen för datateknik och informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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