Greenwashing has a negative impact on the consumer's brand attitude where it often leads to a reduced purchase intention. In other words, there is a strong relationship between greenwashing and a reduced purchase intention. This study applies to all age groups with greater impact on individuals between 45-50 years.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-65319 |
| Date | January 2024 |
| Creators | Fogde, Emma, Bahtitti, Marrah, Flodin, Samuel |
| Publisher | Mälardalens universitet, Akademin för ekonomi, samhälle och teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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