Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010. Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media experts Theoretical perspective This essay is based on two-way communication and communication strategies Conclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel. The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-3699 |
| Date | January 2010 |
| Creators | Krasniqi, Ilirian, Pinto, Alexander |
| Publisher | Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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