This thesis explores visitor experiences at the “Viva Mexico” exhibition at the Museum of Ethnography in Stockholm, focusing on the integration of digital technologies. Building upon the Hybrid Museum Experiences by Løvlie et al. (2022) and its three dimensions: The Physical and the Digital, The Personal and the Social, and The Museum and the Visitor, the study aims to understand how visitors interact with these technologies, what influences their engagement, and the role of social dynamics in shaping their museum experience. Through a combination of on-site observations and a qualitative survey of 30 participants, the research revealed that visitors appreciated digital tools like video screens, VR headsets, and touchscreens for their ability to enhance understanding and engagement. The findings revealed the significant impact of social interactions and group dynamics on visitor engagement, particularly noting the differences between guided and independent tours. Moreover, they indicate that while digital technologies can significantly enrich the museum experience, their design and implementation need to consider accessibility, user-friendliness, and the social context of visits to be truly effective. Challenges such as limited interaction time, feelings of isolation, and language barriers were also identified and will be discussed further. This thesis starts with an introduction that sets the context and outlines the research questions. Then, the theoretical framework followed for this study is discussed and after that follows the methodology section where the data collection and analysis methods are explained. The analysis is divided into three sections corresponding to the three dimensions of the theoretical framework. The final discussion interprets the findings, and the conclusion summarizes the research, mentions the limitations and suggests areas for further study. Lastly, the thesis ends with the bibliography and appendices.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-531627 |
| Date | January 2024 |
| Creators | Boutou, Aikaterini |
| Publisher | Uppsala universitet, Institutionen för ABM |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Theses within Digital Humanities ; 42 |
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