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Conducting a Situation Analysis for Volunteer Organizations: An Improved Model

Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time-dependent non-profit organizations. Illustrates a pragmatic tool which a volunteer-dependent organization can use to determine its strengths and weaknesses vis-à-vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis-à-vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage” into a “solid competitive advantage”.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14210
Date01 November 1997
CreatorsYavas, Ugur, Riecken, Glen
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
SourceETSU Faculty Works

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