The role of social networking has widely been embraced in an entrepreneurial context due to its nature of providing easy access to information, support and other complementary resources needed for the creation and development of entrepreneurial venture (Omta et al., 2001; Johannisson,1990 cited in Song et al., 2017). The entrepreneurs’ network is affiliated with the study of social relations that can influence the creation and development of new business by shedding light on the functionality of social ties in the diffusion of resources that are vital for the establishment of firms (Greve, 1995). Therefore, studying the field of entrepreneurship in the context of social network can offer a fruitful perspective on entrepreneurship (Greve, 1995).Despite the vast and diverse research in the field of networking and entrepreneurship, there are still some gaps concerning what is actually going on in a network and the understanding about network operation, their nature and role in influencing business performance still limited to fairly broader and theoretical perspective (Jack, 2005). So, in line with these views, the purpose of this study is to explore and enhance the understanding of the networking in an entrepreneurial context by shedding light on the role of strong and weak social ties. The foundation of this study relies on Granovetter’s (1973, 1985) strong and weak tie hypothesis and Jack (2005) work, that by highlighting the characteristics, formation, and outcome of strong and weak social relationships contribute to building the concept of entrepreneur’s social network.A multiple case study of five entrepreneurs, operating their networks and businesses in Linköping, Sweden, has been conducted to achieve the purpose of this study. This research work uses a qualitative approach and is based on the semi-structured interviews, which allows a deeper insight into the studied area through analysis of multiple cases.The result of this study indicates that both the strong and weak social ties, in which an entrepreneur is bonded, are used to a varying level in terms of information flow. Strong relationships, that relies on frequent interaction, hold great importance in providing quality information as compared to weak relationships but simultaneously accountable for providing information that is useless and not up-to date. On, the other hand weak-ties contacts are dispersed in a social network and rarely interact with each other. But these weak connections are also important and play their role once get activated by entrepreneurs. Considering the information flow weaker relationships also occurred to be useful however the relatively small size of the town can mean that similar information is repeated by several connections. Since, the aspect of individual knowledge and experience help in the formation of new relationships but the result of this study highlights that, a personal motivation and drive towards networking also plays a crucial role in the formation of both strong and weak ties.The study findings can benefit the researchers and the entrepreneurs in developing their knowledge about networking and role of social ties in providing access to information and resources necessary for the creation and the development of venture. However, the strong connections hold a dominant position concerning the information and the resource flow but weak connections are also crucial and provide support in areas that strong connections lack. Thus, the entrepreneur that keeps the balance between both his/her strong and weak connections can efficiently reap the benefit of social networking.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-141057 |
| Date | January 2017 |
| Creators | Shaikh, Nida |
| Publisher | Linköpings universitet, Projekt, innovationer och entreprenörskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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