In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-5802 |
| Date | January 2010 |
| Creators | Haddad, Sabri Jean, Idensjö, Carl |
| Publisher | Södertörns högskola, Institutionen för kommunikation, medier och it |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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