<p>The purpose of this study is to show and explain how and why Swedish young people use Youtube.</p><p>We conducted a written survey, asking approximately 120 students between the ages 16 and 18. The survey was carried out in the classrooms in order to receive answers from as many students as possible. We then interviewed six of them to gain further knowledge of why they use Youtube the way they do.</p><p>The survey showed that Youtube is used by all of the students and very frequently by most of them. Comedy and music videos are by far the most popular genres that are viewed. In most cases watching video clips on Youtube is a social activity, often combined with both talking about clips and sending and receiving video links to and from friends. Very few upload videos of their own.</p><p>Explanations as to why they watch video clips on Youtube can be found in the uses and gratifications theoretical approach. We found that the primary uses of Youtube seem to be motivated by the need for entertainment and filling time. There is also an important social context to the viewing since many of the students talk with their friends and classmates about what they have seen.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-511 |
| Date | January 2008 |
| Creators | Rost, Richard, Sandström, Oskar |
| Publisher | University of Kalmar, School of Communication and Design, University of Kalmar, School of Communication and Design, Institutionen för kommunikation och design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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