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Previous issue date: 2012-01-16 / The pursuit of knowledge tied to our personal journey, seems to be a indispensable for our particular building at all levels, both as academics, professionals and even social. To understand this space for dialogue between individuals and products that we offer organizations and at the same time, in turn, seem to encourage us to write this and the knowledge in this area through a variety of knowledge. In this paper, we study the complexity of organizational Miths of Discoursers on SBT, at levels both verbally and nonverbally. As well, we will seek to understand and explain the relationships that occur with mythical object of our analysis. For this, the readings of the speeches will be made through institutional selected six parts, which together with the a priori categories and the methodology chosen and method used, will enable our study. The pre-established concepts for the scientific construction of this mosaic are: Comunication, from Morin, and this subcategory Stereotype, from Barthes; Public Relations, from Sim?es, and subfields: Brand, of Semprini, Strategic Positioning of Ries&Trout, and Dimingo, under the Public, Raba?a approaches and Fran?a, and Organization, also anchored by Morin; Charisma, by Weber; Power, Myth, Sociolect anchored by Barthes. However in order to gide the composition of our knowledge, we have the Paradigm of Complexity, of Morin as a method, the Semiology as a technique, made possible in a Semiology, Barthes both. So we try to understand explain these relationships that the organizational and discursive Myths in evidence, and yhat gives us so much restlessness, hungry for answers, even if temporary. Thus, we want to end, show how necessary for Communication, writing is the news knowledge in a transdiciplinary way. / A busca pelo conhecimento atrelado ? nossa caminhada pessoal, parece ser condi??o sine qua non, para nosso edificar particular em todos os n?veis, tanto enquanto, acad?micos, profissionais e at? mesmo, social. Para isso compreender os espa?os de di?logo entre os sujeitos e os produtos que as Organiza??es nos oferecem e, ao mesmo tempo, nos transformam, parecem nos estimular a compor o conhecimento desta e nesta ?rea, atrav?s dos mais variados saberes. Nesta disserta??o, estudaremos a Complexidade dos Discursos Organizacionais dos Mitos no SBT, em n?veis verbal e n?o-verbal. Bem como, buscaremos compreender e explicar as rela??es m?ticas que ocorrem com nosso objeto de an?lise. Para tanto, as leituras das discursividades ser?o feitas por meio de seis pe?as institucionais selecionadas, as quais conjuntamente com as categorias a priori escolhidas e a metodologia e M?todo empregados, viabilizar?o nosso estudo. Os conceitos pr?-estabelecidos para a constru??o deste mosaico cient?fico, s?o: Comunica??o, de Morin, e sua subcategoria Estere?tipo, de Barthes; Rela??es P?blicas de Sim?es, e as sub?reas: Marca, de Semprini, Posicionamento Estrat?gico, de Ries & Trout, e Dimingo, P?blicos sob os enfoques de Raba?a e Fran?a, e Organiza??o, ancorada tamb?m por Morin; Carisma, de Weber; Poder; Mito e; Socioleto, ancoradas por Barthes. Por?m, a fim de guiar nossa composi??o de saberes, teremos o Paradigma da Complexidade, de Morin, como m?todo; a Semiologia como t?cnica, viabilizada em uma Pesquisa Semiol?gica, ambas de Barthes. Assim, buscaremos compreender e explicar estas rela??es que as discursividades organizacionais e os Mitos nos evidenciam, e que nos proporcionam tantas inquieta??es, sedentas por respostas, ainda que provis?rias. Desta forma, queremos ao fim, mostrar o qu?o necess?rio ? Comunica??o, ? o compor novos conhecimentos de maneira Transdisciplinar.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4485 |
| Date | 16 January 2012 |
| Creators | Freitas, Fernanda Lopes de |
| Contributors | Ramos, Roberto Jos? |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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