Public Relation in Privately-Held Pension Funds are the aim of this research, specifically in what concerns to its implantation and administration, in the light of Professor Maria Regina Esteves proposals. Theoretical sources with respect to Public and Private Pension Funds, Marketing, Communication, Communication Room and Public Relation are analyzed and presented. A field survey was undertaken, involving 83 Privately-Held Pension Funds, objecting quantitative perception. Conclusions points to the fact that most of Privately-Held Pension Funds do not have Public Relation. Nevertheless, organizations that possess them design structures and actions appropriated to the fulfillment of its institutional role, in line with Professor Martinez proposals. However, currently, the research returns the perception that Public Relation is still an area not well appraised by the Privately- Held Pension Funds. / As Assessorias de Imprensa nas Entidades Fechadas de PrevidÃncia Privada (EFPC) sÃo o foco desta pesquisa, especificamente no que concerne à sua implantaÃÃo e administraÃÃo, à luz de proposiÃÃes elaboradas pela Professoa Maria Regina Esteves Martinez. Teoricamente, sÃo apresentados estudos referenciais sobre PrevidÃncia Social e Complementar, Marketing, ComunicaÃÃo, Assessoria de ComunicaÃÃo e Assessoria de Imprensa. Em pesquisa de campo, do tipo levantamento, foram envolvidas 83 EFPCs, objetivando percepÃÃo quantitativa. O resultado demonstra que a maioria das EFPCs nÃo possui Assessoria de Imprensa. Todavia, as entidades que as tÃm possuem estruturas e aÃÃes apropriadas ao cumprimento do seu papel institucional, alinhados Ãs expectativas da Professora Martinez. Atualmente, entretanto, a pesquisa indica que a Assessoria de Imprensa à uma Ãrea ainda nÃo valorizada pelas EFPCs.
| Identifer | oai:union.ndltd.org:IBICT/oai:www.teses.ufc.br:1817 |
| Date | 05 October 2006 |
| Creators | Maria do CÃu Studart Matos Cruz |
| Contributors | Luiz Carlos Murakami, Antonio Wellington de Oliveira Junior, ClÃudia Buhamra Abreu Romero |
| Publisher | Universidade Federal do CearÃ, Programa de PÃs-GraduaÃÃo em AdministraÃÃo e Controladoria, UFC, BR |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFC, instname:Universidade Federal do Ceará, instacron:UFC |
| Rights | info:eu-repo/semantics/openAccess |
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